Back to top

May 2015

NAI Summit 2015 was a Huge Success

We are pleased to report that the 2015 NAI Summit was a great success!  The day-long event featured five panel discussions on timely and wide-ranging topics (See the full agenda here) as well as a keynote presentation from U.S. Department of Commerce General Counsel Kelly Welsh.

Today - NAI Summit in NYC

The NAI Summit is taking place today in New York City.  Follow us live on Twitter @NAI and #NAISummit.

Moving Beyond Cookies: A Collective Effort of NAI Members

For the past 15 years, the NAI has been a leader in setting high standards for responsible data collection and use practices for interest-based advertising. Today, as we publish Guidance for NAI Members: Use of Non-Cookie Technologies for Interest Based Advertising Consistent with the NAI Code of Conduct, we are proud to add to this legacy responsible data collection and use practices for next-generation technologies.

2015 Update to the NAI Code

In 2013, the NAI released the 2013 Code of Conduct, which significantly revised and updated the NAI's self-regulatory framework. 

Today, the NAI is releasing the 2015 update to the Code, which intends to clarify certain obligations present in the 2013 Code of Conduct, and the accompanying commentary, in response to questions received by the NAI staff from members.  I want to emphasize and be clear that the updated Code is not adding new substantive requirements for members.