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November 2014

It Is Time to Move On from the W3C “Do Not Track” Process

Three years ago, the Network Advertising Initiative (NAI) joined with a wide range of constituencies at the World Wide Web Consortium (W3C) Tracking Protection Working Group in an attempt to turn the phrase “do not track” into a meaningful global privacy standard that addresses both technical and policy challenges. NAI brought a unique perspective to the discussions because of our understanding of both privacy issues and online advertising our appreciation for the unique role of responsible third parties in delivering relevant digital advertisements.

NAI’s Staff Brief Members on Groundbreaking Work

It’s been quite a month for NAI. We’ve been able to demonstrate to the industry and privacy community why we are the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising.

Self-Regulation…with Teeth

I attended the International Association of Privacy Professional’s Digital Advertising & Privacy conference in NYC.  The sold out event hit some of the hottest and most critical issues in privacy today and also showcased why NAI is the leading self-regulatory association dedicated to responsible data collection and its use for digital adv