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August 2014

AlleyWatch’s “People Who are Changing Advertising” List Features NAI Members

AlleyWatch.com this week listed the “15 People In NYC Who Are Changing Advertising That You Need to Know About.”  We are beaming with pride here at NAI as eight of these 15 all-stars are from NAI member companies.  

NAI to Tackle Use of Precise Location Data

A blog post by Shaq Katikala, NAI's Compliance and Technology Fellow.

 

 

New Survey Shows Growing Consumer Acceptance of Mobile Tracking - Will Industry Meet Consumer Education and Choice Challenges?

According to a post on Adotas, a recent survey of 1,000 consumers by the firm Punchtab found that “nearly a third of consumers (27%) say they are likely to allow retailers to track their mobile location in exchange for valuable coupons, shorter checkout times and sales promotion.” In addition, “while privacy was the primary concern against mobile tracking followed by excessive marketing, a growing number o

NAI President Marc Groman Weighs in on the Value of Self-Regulation

A recent article on the Broadcasting & Cable website reported on comments by the Center for Digital Democracy (CDD) to the White House’s National Telecommunications & Information Administration (NTIA) that industry self-regulation has been a failure and that legislation is the only solution to the complex privacy issues we face today. 

Showing Law Firms What Makes NAI Unique

A blog post by Noga Rosenthal, NAI's General Counsel and Vice President for Compliance and Policy.