April 2014

2014: The Year Ahead

Submitted by Marc Groman on

We’ve already gotten 2014 off to a great start, but the months to come hold many more exciting initiatives. First and foremost, of course, is the upcoming NAI Summit, which will be held on Tuesday, May 20, in Washington, DC.

A Look Back at Q1 2014

Submitted by NAI on

2014 has already been a busy and exciting year for us at NAI.  For those who missed our recent member call, we’re making a renewed effort to make the changes at NAI at the request of you, our members.  Here are some of the highlights.

Responsible Data Management and Maintaining Consumer Trust

Submitted by Bruce Morris on

This week GfK released a survey about consumer attitudes regarding online privacy. Spending as much time as I have in media, I’m generally skeptical about all polls and surveys because in many cases the questions asked dictate the results. On top of that, I don’t think there were any dramatic revelations in this latest GfK poll. 

Ten Reasons Not to Miss the 2014 NAI Summit in Washington, DC

Submitted by NAI on

The second annual NAI Summit is fast approaching, and as we continue to round out the agenda for an informative and enjoyable day with many of the advertising and privacy industry’s best and brightest, we would like to give you a sneak peek at some of the event’s highlights. Here are just ten of the many reasons you should drop what you’re doing and register for the can’t-miss 2014 NAI Summit on Tuesday, May 20, in Washington, DC.

A Note About Q1 2014 Traffic

Submitted by Charles Simon on

Increasing membership and continued commitment to transparency, notice, and consumer choice led the NAI to fantastic Q1 2014 visitor numbers. Networkadvertising.org received visits from nearly two million unique consumers in the first three months of 2014, up almost 60% from the same time the previous year.

Member Viewpoint: Madison Logic

Submitted by NAI on

An Interview with Erik Matlick, Chief Executive Officer, Madison Logic

Q: What does Madison Logic do?

At Your Service

Submitted by Bruce Morris on

As I assume the role of vice president of member services and business development at NAI, I’d like every one of our members to know how pleased and proud I am to join and help expand the organization as well as get to know you all.  I was chiefly attracted to this role by the membership, a group of professionals that are deeply dedicated to self-regulation and responsible advertising.  As we work together, please know that outperforming against member needs will always be my focus, whether it is: