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November 2013

DAA-Zogby Poll Results

Consumers want to control their own online experience, and they value tools that help them achieve that control.  The more Internet users learn about the protections and choices available to them, the more comfortable they become with online interest-based advertising. A new poll conducted by Zogby Analytics on behalf of the Digital Advertising Alliance (DAA), explores the complex relationship users have with the internet.

Why Educating Consumers is Essential to the Future of Online Advertising

Ever try to explain online advertising to someone? How about Interest-based Advertising “IBA?” We have, and it isn't easy. That’s because it is a really complex topic, and there’s a lot of inaccurate or misleading information out there.

That is why the NAI believes it is critical to try to help consumers understand IBA, the role it plays on the Internet, the real privacy impacts/threats and the choices every consumer has about whether or not to participate.