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July 2013

NAI Releases Mobile Application Code

This morning, the NAI released the 2013 Mobile Application Code, which expands the NAI's self-regulatory program to cover data collected across mobile applications. The new guidelines are designed to bring the high standards of the 2013 NAI Code of Conduct to mobile devices while simultaneously providing ample flexibility for the still-young mobile ecosystem to develop.

Survey Says: 2013 is a Winning Year for Third Parties

Only half way through 2013, and it’s already been an exciting year of firsts for the NAI. We held our first annual Member Summit. We released the first draft of a mobile code for cross-app data collection, which we’ll finalize in the coming weeks. We also conducted our first annual member survey, and our members’ responses helped to shape the productive conversations and debates that made our Summit so successful.