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April 2013

Five Reasons You Need to Be in NYC at the NAI Summit on May 21

As the agenda comes together for the first annual NAI Member Summit in NYC, we are looking forward to what is shaping up to be the must-attend event for third-party organizations that are interested in shaping in the future of our industry.  If you are sitting on the fence, here are just five of the many reasons you need to mark your calendar for May 21.

Looking Back at Yesterday's Hearing, Looking Forward to our Summit

Yesterday afternoon, I attended the Senate Commerce Committee hearing titled “A Status Update on the Development of Voluntary Do-Not-Track Standards.” The four witnesses at the hearing were Lou Mastria, Managing Director of the DAA, Harvey Anderson of Mozilla, Justin Brookman of CDT, and Adam Thierer. You can find their testimony on the Senate Commerce Committee website.

Chango - What Publishers Want to Know About Data Collection

An Interview with Ben Plomion, VP of Marketing & Partnerships at Chango

Q: Who is Chango and what does your business do?

A: Chango is a Programmatic Marketing Platform (PMP) that allows marketers, agencies and publishers to organize their data and execute highly data-driven marketing campaigns.

Q: How long have you been an NAI Member, and what is the key reason for your membership? 

US Internet Users Understand and Value Interest-Based Advertising, According to DAA Survey

Recently, the DAA announced the results of a poll that surveyed 1,000 US adults on their attitudes and opinions regarding online advertising and interest-based ads.  The survey findings indicate that US Internet users are becoming more savvy about Internet advertising and the massive amount of content it supports, and are largely comfortable with the value-for-value exchange that interest-based advertising represents.  

ValueClick Partners with National Oceanic and Atmospheric Administration & National Center for Missing and Exploited Children

An Interview with Jason Bier, Chief Privacy Officer of ValueClick

Q: What does ValueClick do?

A: ValueClick, Inc. provides online advertising campaigns and programs for advertisers and advertising agency customers in the United States and internationally. Our customers include direct marketers, brand advertisers, the advertising agencies, and traffic distribution partners.