Back to top

August 2012

An Update on Compliance

Epic Media Group (the parent company to Epic Marketplace and Traffic Marketplace) has ceased operations for economic and financial reasons. The company has represented to the NAI that it is not currently engaged (and has not been engaged for the past few months) in online behavioral advertising or otherwise running campaigns across its network, and has no plans to resume operations.

CPOs & Self-Regulation = A Winning Combination

This month, Lou Mastria, an experienced chief privacy officer, stepped in to help lead industry self regulation as Managing Director of the Digital Advertising Alliance (DAA). The news was music to my ears because our self-regulatory efforts will benefit from having additional CPOs in our ranks.