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March 2010

ABC News Covers OBA Interest Managers

Yahoo! is one of several NAI member companies that have introduced tools that give consumers an enhanced ability to view and manage their online advertising preferences.  We’ve provided links to some of these tools on the right side of the NAI Blog page (“Member Initiatives:  Ad Interest Managers”).

Study finds behaviorally targeted ads more than twice as valuable and effective as non-targeted online ads

Today the NAI is releasing a first-of-its-kind study about the economic value of behavioral advertising.   The study was conducted by former FTC Consumer Protection Bureau Chief Howard Beales, based on data from twelve NAI members with total ad revenue of $3.32 billion in 2009. Read the study and the NAI’s accompanying press release.

NAI files FTC comments on self-regulatory accountability

For its third town hall on online privacy issues, the FTC asked for comment from the online advertising industry and other interested parties on how we could achieve accountability for best practices or standards for commercial handling of data.  The NAI filed comments on that issue last week that we thought might be of interest. NAIFTCThirdRoundtableComments

Welcome to the Network Advertising Initiative (NAI) blog

The NAI is a coalition of leading online advertising companies that are committed to building consumer awareness and reinforcing responsible business and data practices.

In the past year the NAI has grown substantially, and we now include 40 companies, including all ten of the largest online advertising networks.