How Does It Benefit Me?
There are numerous benefits to Interest-Based Advertising including:
- Keeping websites and apps free
- Providing content, services, offers, and ads that are better matched to your interests
- Fewer intrusive or annoying ads
- Helping businesses better serve you
IBA/CAA also plays an integral role in driving economic growth and encouraging competition among companies. It affords small businesses and startups the ability to create new content and services.
So, why is relevant advertising important to you and to advertisers? By keeping ads relevant to you, advertisers aren’t wasting your time with intrusive and annoying ads while also ensuring they are not wasting money on trying to reach the wrong audience.
For example, what if you kept seeing ads for lawn mowers and tractors when you live in an apartment in New York City? You wouldn’t want to see ads for something you have no interest in buying. Similarly, advertisers don’t want to spend money to tell you about a product or service that is of no interest to you. And this is why IBA/CAA helps both you and the advertiser.
Moreover, if advertisers can place more effective and relevant ads, they will pay more to show them. This means that the websites you visit can earn the same revenue with fewer -- and better -- ads. In turn, these websites and applications can continue to provide you content and services for free.