Full Compliance Members

The NAI members listed below participate fully in the NAI Principles and opt-out functions on this site.

Acerno (www.acerno.com) is the predictive targeting network that drives consideration for brands, incremental transactions for retailers, and relevance in advertising for consumers. No personal information of any kind is ever collected: We use analytics and completely anonymous shopping data to accurately describe audiences and predict what they are interested in buying.

AdBrite (www.adbrite.com) is a real-time ad exchange serving over one billion impressions a day on over 100,000 sites. We are focused on maximizing advertiser ROI and publisher yield through best-in-class-targeting and optimization technology. We do not exist to sell ads. We exist to give advertisers easy access to gobs of inventory through auction-driven pricing. When the market sets the price and the exchange is completely transparent, advertisers know exactly what they are paying for, and it is less than they pay now.

Adconion Media Group (www.adconion.com) is the world's largest content distribution and monetisation platform, reaching more than 350 million unique users every month around the globe. Adconion is dedicated to providing advertisers and publishers with the best products, technology and data analysis to create successful online campaigns. Combining the power of global reach with local presence, Adconion helps advertisers reach customers with a variety of solutions from video and display advertising to search retargeting. Adconion has 16 offices in 7 countries and sits on the board of the Interactive Advertising Bureau (IAB), is a member of IASH Europe.

Adara Media (www.adaramedia.com) is an online media services company that provides brand advertisers and marketers the ability to connect with customers of other brands through our proprietary audience platform. The platform allows advertisers and marketers to leverage proprietary demographic and transaction data from recognizable consumer brands and trusted data providers, to create "the right message to the right people at the right time" at the right price. Adara Media does not collect personally identifable information for use on our advertising platform. Please see our privacy policy for more information about our services and privacy practices.

Adify provides technology, services, and expertise so advertisers, entrepreneurs, media companies, and publishers can build and participate in thriving vertical ad networks. Adify Media is a premium mid-tail ad network powered by Adify's ad-serving platform, which connects advertisers to top-transacting audiences with 100% transparency. Adify and Adify Media take information privacy very seriously. To learn more about our practices, please read our full privacy policy or visit www.adify.com and www.adifymedia.com.

Advertising.com, Inc. (www.advertising.com) is a leading provider of interactive marketing services to advertisers, agencies and publishers. We conduct strategic direct-response and brand marketing campaigns that guarantee bottom-line results for our clients. From web ads to search listings, we offer diverse tactical tools, innovative thinking and the most expansive reach in the industry. Advertising.com is a wholly owned subsidiary of America Online, Inc.

Aggregate Knowledge (www.aggregateknowledge.com) is the leading provider of buy-side optimization technology allowing agencies and advertisers to reach their desired audiences and maximize consumer interactions for any brand or direct response campaign. On every ad impression, the Aggregate Knowledge Discovery™ Platform first validates the audience reached, then selects the best creative, and dynamically personalizes its content for maximum impact. The result: zero waste, self-optimizing campaigns, and personalized content displayed over any display inventory.

Akamai Technologies, Inc. (www.akamai.com) provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Some of these services help publishers and advertisers from across Akamai's customer base to better understand their consumer end users and to provide more personalized on-line experiences, including by better targeting advertising. To learn more about Akamai's commitment to privacy, please click here.

AlmondNet (www.almondnet.com) Founded in 1998, AlmondNet is a New York-based media and advertising technology company that revolutionizes search and makes the Internet advertising market efficient by distributing relevant paid search ads to people wherever they go, based on recent searches they made.

Atlas (www.AtlasSolutions.com) is an online advertising product operated by Microsoft Corporation. Via Atlas, Microsoft provides digital marketing technologies that are designed by marketers, for marketers. This buy-side focus enables Atlas to develop effective tools and services that meet the real-world needs of agencies and advertisers. Microsoft, along with its family of companies, considers Internet user privacy to be of paramount importance. We are committed to protecting users' online privacy and have implemented a progressive privacy policy.

AudienceScience, Inc. (www.AudienceScience.com) provides relevant advertisements to consumers based on your interests. In order to provide advertisements that may be of interest to you, AudienceScience uses general information about the types of Web sites you visit and other non-personally identifiable information about you. AudienceScience, along with its affiliated publishers and advertisers, holds the privacy of its users in the strictest confidence. At no time is personally identifiable information associated with any behavioral data in the AudienceScience Audience Search Network. All information gathered by AudienceScience remains the sole property of our customers. Please see our privacy policy for additional information on our product and privacy practices.

Bizo (www.bizo.com) is a business audience targeting platform and advertising network that represents a new approach to online B2B marketing with precise ad targeting that's based on a prospect's anonymous bizographics or business demographics - industry, functional area, seniority, size of company, and more. This unique understanding of a person's bizographics allows Bizo to deliver powerful ad targeting based on these non-personally identifiable attributes and behaviors. For more information about your Bizo cookie and our approach to privacy please visit http://www.bizo.com/business_audience.

BlueKai (www.bluekai.com) is the creator of the first and largest online data exchange that is designed with consumer transparency and participation in mind. Unlike ad networks, BlueKai does not sell ads or impressions. By aggregating valuable shopping and research data across the Internet, BlueKai enables marketers and ad networks to drive effective and scalable targeting and prospecting campaigns. Publishers can participate as intent data providers to earn revenue in a privacy friendly way. Our goal is to create the next-generation approach to effective online marketing that is driven by intent data and advocacy for consumer participation.

Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented audiences through its Burst Network and Burst Direct units. Burst also markets its ad management platform, adConductor™ (www.adconductor.com), which provides full technical and professional support to manage the complex process of ad sales and service for vertical ad networks. Burst Media firmly believes the privacy of web users must be protected. For more information, please visit Burst Media's privacy policy.

Casale Media (www.casalemedia.com) Casale Media is a premium short-tail ad network and technology company. We work the world's most trusted brands and their agencies to place online display campaigns in audience-optimized, brand safe environments that deliver consistently high media value. Casale Media respects all Internet users' rights to privacy. For detailed information about our practices and privacy policy, please click here.

Collective (www.collective.com) is a leading media and technology solutions provider for display advertising. Founded in 2005, the company delivers targeted audiences to advertising agencies, brand advertisers and publishers. Collective's industry expertise provides a strategic advantage to its clients by leveraging insights to reach audiences. Its flagship solutions are the Collective Network®, the original transparent network for brands; Collective Video(TM), the world's first audience-driven video network; Collective Direct(TM), the high quality network for direct marketers.; and AMP®, the leading ad network administration, audience targeting and reach extension platform. The company is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco. For more information, visit www.collective.com.

Criteo (www.criteo.com/us) is a company specialized in personalized retargeting. Criteo's clients are typically transactional e-Commerce sites of all sizes across many verticals. Criteo's technology enables the retargeting of users who have left a retailer's site with dynamic banners containing product specific information generated automatically in real time for each individual user. The content of each banner will depend on the behaviors exhibited by a user on his previous visits to an e-Commerce site. Criteo takes privacy of web users very seriously. You can check our privacy policy by clicking on the following link : Privacy policy

DataLogix's (formerly NextAction) (www.datalogix.com) mission is to enhance your browsing experience by increasing the relevance of the products and services that advertise to you on the Web. We do this through the anonymous aggregation of a number of online and offline data sources which help us to determine which marketing offers are most likely to be relevant. For more detailed information, please read our online advertising Privacy/Security Q&A.

DataLogix Online Ad Solution is purpose-built on four simple principles that deliver benefits for advertisers, publishers and consumers. A win-win-win.

• Principle 1: DataLogix is committed to improving consumer's online ad experience
• Principle 2: DataLogix is committed to consumer transparency
• Principle 3: DataLogix is committed to meaningful user control
• Principle 4: DataLogix is committed to robust data security

DataXu (www.dataxu.com) media platform offers brands and their agencies a transformative approach to media management, with powerful technology that improves audience targeting, produces higher return on media investments, and generates unique insights. We work with the world's leading brands and agencies, creating campaign-specific data models and algorithms that value, buy and optimize each ad impression in real time across major ad exchanges and inventory sources. DataXu is committed to protecting consumer privacy. For more information, please refer to our privacy policy.

Dedicated Networks (www.dedicatednetworks.com) is an online advertising platform allowing advertisers to effectively reach their target audience, while maintaining brand response and direct response goals. Dedicated Networks incorporates custom channel targeting within its list of 2,000+ publishers, reaching more than 90MM unique users.

Note: Dedicated Networks utilizes third-party ad serving technology provided by DoubleClick, Inc (DFP). As such, all cookies placed by Dedicated Networks, including the opt-out cookie, will appear as DoubleClick cookies.

Dotomi (www.dotomi.com) is reinventing display advertising with a new approach called Personalized Media that makes advertising more relevant for consumers and more effective for marketers. Consumers know they will receive ads - Dotomi just makes them better by making sure they appeal to what consumers care about. Dotomi does this without storing any personally identifiable information. Plus Dotomi offers consumers control over their ad experience (www.dotomi.com/privacy.html). Many of the largest online retailers and marketers have selected Dotomi technology and services to make their ads more appealing to each consumer.

eXelate (www.exelate.com) is the first and largest marketplace for privacy friendly targeting data. eXelate connects leading online publishers with advertisers, ad agenicies and ad networks who seek to create a more interest-tailored online advertising experience. Via the eXelate eXchange, publishers contribute non-personally identifiable consumer interest information which is leveraged by leading national advertisers in order to increase the efficiency and effectiveness of their campaigns. The eXelate targeting eXchange stresses transactional transparancy, performance accountability and consumer respect.

FetchBack (www.fetchback.com) is the Retargeting Company that converts more lost prospects than any other Retargeting solution in the marketplace today. We are dedicated to protecting consumer privacy online.

The Fox Audience Network (www.foxaudiencenetwork.com) enables marketers of all sizes to find and connect with customized audiences across the Internet. With its massive reach and the industry’s leading customization and reporting platform, FAN is able to maximize return on investment for marketers and revenues for publishers while creating an altogether more relevant experience for users across the web.

Google (www.google.com) operates the DoubleClick online ad serving product, providing advertisers, web publishers and direct marketers with the tools needed to plan, execute and analyze marketing programs with greater ease and efficiency. Our comprehensive set of integrated solutions have become leading tools for campaign management, online advertising, email delivery, offline database marketing, data management and marketing analytics. As consumers embrace new forms of media and business scales to meet the demands of multi-channel marketing, Google will remain at the forefront, helping marketers effectively target, reach and measure the results of their marketing programs.

Note: Because Google uses DoubleClick ad serving technology, cookies placed by Google for behavioral advertising, including the opt out cookie, will appear as DoubleClick cookies

interCLICK (www.interclick.com) is a software company focused on digital advertising technology and services. Powered by Open Segment Manager (OSM), digital advertising's most effective targeting engine, interCLICK executes marketer segmentation strategies, connecting agencies and brands with their most valuable audiences in brand-safe environments, at unprecedented scale. interCLICK is headquartered in New York City and has offices in Chicago, Los Angeles, San Francisco, Dallas and Miami. For more information, please visit www.interCLICK.com.

Lotame (www.lotame.com) provides a platform for easily building and addressing customizable consumer audiences based on social activity in addition to implied or stated interests. Lotame has specifically designed its patented Crowd Control platform to take full advantage of the unique attributes of social data, using participation and user generated content as a foundation for improved campaign performance. Please visit http://www.lotame.com for more information.

MediaMath (www.mediamath.com) is the leading online media trading company, offering agencies and their advertisers unprecedented reach and performance through one relationship. Through a powerful combination of proprietary supply relationships, algorithmic bidding, unique data access, elegant workflow tools, insightful reporting, and decades of experience, we deliver exactly what a forward-thinking agency needs in a dynamic landscape -- the efficiency of search with the branding impact of display advertising.

Mediaplex (www.mediaplex.com) provides cross-channel advertising technology solutions and services that enable marketers to achieve one-to-one messaging, greater efficiencies and a competitive edge through insightful reporting and analytics. Our team of industry experts focuses on putting the customer first, providing advanced technology solutions alongside consulting services for the greatest return on their marketing spend. As the most experienced independent ad server through our MOJO Adserver technology, we understand the importance of data privacy, which is why keeping our clients' data secure and uncompromised is a top priority. Our ability to blend technology, campaign experience and customized expert analysis gives our clients more than just a product or service but a true partnership.

Media6º (www.media6degrees.com) provides marketing analytics to help leading marketers meet their online customer acquisition goals. Our proprietary targeting technology delivers behaviorally targeted banner ads across the web. For more information about our privacy practice, please visit our privacy policy http://www.media6degrees.com/privacy.php.

Microsoft (www.microsoft.com) along with its affiliates, considers Internet user privacy to be of paramount importance. Microsoft helps advertisers bring their online marketing strategy to life with our complete range of solutions for advertising online. We are committed to protecting users' online privacy and commit significant resources towards embedding privacy in our culture and products to help you protect and manage your information confidently and safely. To view our privacy policy, click here. For more information about your choices regarding Microsoft online advertising products, click here.

Mindset Media (www.mindset-media.com) is the internet ad network for brands. Using its proprietary psychographic standard, Mindset Media lets brand advertisers target millions of people with the personality traits that fit their brands in simple online media buys.

Netmining (www.netmining.com) is a global provider of audience targeting solutions that are proven to increase conversion rates across websites, online advertising and email programs. With a real-time profiling engine that understands each individual's interests and buying propensity, Netmining enables companies to deliver highly relevant and personalized interactions across the entire customer lifecycle. Netmining is dually-headquartered in New York City and Brussels with offices across Europe, Asia and North America. More information can be found at http://www.netmining.com/.

Permuto (www.permuto.com) brings the same level of performance and measurability of SEM to online display advertising through its ShopperConnectT network. Core to its offering, ShopperConnect tracks and determines an online consumer's ActiveShopperT Score for millions of individual products. The result is highly-personalized, relevant, and attractive offers to consumers; and for merchants and manufacturers a channel to tap into the 80%+ reach of display advertising with greatly enhanced conversions.

Quantcast (www.quantcast.com) provides services to online marketers and media companies that helps them better understand general web audience characteristics and deliver advertising to groups of people based on broad demographic, geographic or interest-based insights. The company's innovative direct-measurement approach generates publically available traffic and audience profiles for millions of Web destinations. Quantcast also provides solutions that help manage the delivery of advertising in real-time so that advertisers can reach relevant audiences with a projected set of characteristics across the Web. Participants in the Quantcast measurement and/or ad delivery service are required to include appropriate notification in their privacy policies.

richrelevance (www.richrelevance.com) is the leading provider of next-generation personalization and product recommendation tools for enterprise-class eCommerce sites. Designed by the former head of Amazon's Personalization R&D team, richrelevance's enRICH platform offers merchandisers and marketers a robust product suite with innovative controls to drive conversion, increase revenue and build brand loyalty-while providing online consumers with an enhanced shopping experience. As part of the enRICH™ product suite, richrelevance's advertising product, richreach™, allows retailers to reach lost prospects and top customers throughout their online experience by leveraging onsite shopping behavior to deliver personalized ads.

Rocket Fuel (www.rocketfuelinc.com) is a company full of rocket scientists building technology that delivers more relevant ads to consumers, which results in more effective advertising campaigns for advertisers and better income for web content and application providers. Rocket Fuel primarily runs campaigns for major national (US) or global brands, in partnership with these brands' advertising agencies, across a number of industries like automotive, technology, retail, education, and more. The company typically runs ads across a wide variety of websites that it works with directly or through online ad-space exchanges like Google's ADX exchange and Yahoo's RightMedia exchange. For more information visit Rocket Fuel Inc.'s website at www.rocketfuelinc.com.

Safecount (www.safecount.net) provides a simple, straightforward digital platform that enables advertisers, researchers and media companies to understand the effectiveness of online advertising and marketing programs. The platform also gives consumers far more information about their role in these programs more plainly than ever before through a unique "cookie viewer," the first of its kind. Safecount's guiding principle is that consumers have a right to control and choose what information they share while online. We believe in being clear and transparent regarding our privacy practices, and we consider all Web visitors' opinions to be very important. Safecount is committed to promoting respect for consumer privacy and consumer control in collaboration with online researchers, advertisers and publishers. For more information, please visit: www.safecount.net.

SpecificMEDIA, Inc. (www.specificmedia.com), the advertising industry's fastest-growing interactive media company, enables advertisers to target consumers through advanced demographic, behavioral, contextual, geographic and retargeting technologies. The company's Premium Network is wholly comprised of over 450 name brand publisher that reach more than 118 million U.S. consumers monthly. In addition, Specific Media's Data Network provides anonymous consumer tracking information from more than 2 million websites and 20 million web pages. The combined size of its Premium Network and Data Network enables the company to identify and target a larger number of consumers than other networks. Specific Media works with leading Fortune 500 brand advertisers, including seven of the top 10 companies. No other media company gives advertisers the ability to reach their target audience online with scale and nearly 100% accuracy.

TACODA, Inc. (www.tacoda.com) is the pioneer and leading provider of behaviorally targeted online advertising solutions to websites and marketers. TACODA-enabled sites reach over 75% of the U.S. internet audience on a monthly basis. The Company operates two distinct services: TACODA Audience Management Services™, an advertising targeting service for websites and TACODA Audience Networks™, an advertising network service for marketers and TACODA-affiliated websites. Audience Management Services provides technology to websites to better target advertising to consumers. Audience Networks helps marketers display the most relevant advertising to consumers. TACODA considers the protection of your privacy to be of paramount importance. TACODA only uses anonymous, non-personal identifiable information (non-PII) data, rolled up into segments. No data is shared between or among websites. TACODA is TRUSTe certified.

TARGUSinfo (www.targusinfo.com) AdAdvisor — a privacy-focused data service powered by TARGUSinfo ® — provides rich demographics-based data to online marketers and websites to help them improve their ability to deliver more relevant and interesting content and advertising to consumers. At the same time, we empower consumers with extremely robust protection through the core concepts of Anonymity, Transparency and Choice. (www.adadvisor.net)

33Across (www.33Across.com) provides segmentation and analytics that help advertisers improve ad relevance and return on ad spend. Our SocialDNA(tm) platform delivers targeted advertisements across the web. 33Across is committed to ensuring the privacy of web users, more information about our privacy practices can be found at http://33across.com/privacy.php.

Traffic Marketplace (www.trafficmarketplace.com) As the premiere Business-to-Audience online ad network, Traffic Marketplace delivers relevance in online advertising by connecting advertisers with their target audience.

Traffic Marketplace delivers billions of advertising impressions each month to over 120 million unique USusers, generating millions of leads and customers from its network of top tier branded websites.

Tribal Fusion (www.tribalfusion.com), a leading site representation company, partners with top quality web publishers to provide both brand and direct advertisers with targeted ad placements. Offering site-specific, channel-wide, run-of-network ads as well as behavioral and contextual placements, Tribal Fusion delivers results through expert advice and intelligent technology.

Tribal Fusion is part of the Exponential Interactive Inc. group of online marketing businesses. Tribal Fusion, along with its sister companies, is committed to protecting users' online privacy. For additional information, please see our privacy policy.

Tumri (www.tumri.com) is the leading provider of dynamic display advertising solutions. Based in Mountain View, CA, Tumri has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution - the AdPod - enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. As a result, the Tumri platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines. Additionally, Tumri's patent-pending platform optimizes performance at a sub-ad component level and delivers unparalleled consumer insights through its proprietary reporting. Tumri was named a 2009 American Business Awards winner, an AlwaysOn 2009 OnMedia 100 winner, a winner of two Internet Advertising Competition awards, and a "One to Watch" company for Dealmaker Media's 2007 Momentum Growth Conference.

At Tumri, we are committed to maintaining the privacy of consumers. For more information, please see our privacy policy.

Turn Inc. (www.turn.com) is an innovative technology company that provides advertisers and publishers with an advanced marketplace for buying and selling online advertising. Turn's technology utilizes information about the publisher, web page, advertiser and anonymous audience to improve the relevance of the advertising shown to you. Turn cares about consumer privacy and our technology does not collect or utilize your name, address, email or any other personally identifiable information. For information about Turn's privacy practices, please visit our privacy policy.

24/7 Real Media Inc. (www.247realmedia.com) is a leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency, and ROI. Using its award winning ad serving, targeting, tracking, and analytics platform, powerful search marketing capabilities and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science.

Undertone Networks (www.undertone.com) is a premier online advertising network comprised of today's top media properties. Undertone executes and manages online advertising campaigns for leading digital and traditional advertising agencies along with the marketers they serve. We provide online solutions that help advertisers achieve their brand and performance-based initiatives via a comprehensive selection of ad formats, rich media, and targeting capabilities, combined with expert, personalized service and an unwavering dedication to reliability and accountability.

ValueClick Media (www.valueclickmedia.com) is one of the largest and most experienced display advertising networks, helping advertisers reach their brand and direct response objectives and publishers earn the most for their available inventory since 1998. Advanced targeting and optimization technology, extensive account management and network quality controls and 80 percent reach of the U.S. Internet audience combine to make ValueClick Media the premier network partner for marketers focused on performance. ValueClick Media's display advertising network respects consumers' privacy choices and it collects no personally identifiable information. For more information, please review our privacy policy. ValueClick Media is a division of ValueClick, Inc. (NASDAQ: VCLK).

Vibrant In-Text Solutions (ww.vibrantmedia.com) highlight words in web content, gaining mindshare by aligning relevant information with the words that define brands and products. These solutions are user-initiated, allowing the user to control his or her experience by delivering information only when users move their mouse over a relevant word or phrase of interest. Vibrant In-Text Solutions uses the IntelliTXT ™ technology to ensure that all information is precisely targeted and contextually relevant.

XGraph (www.xgraph.com) provides buyers and sellers of online advertising with Connected Audience™ & solutions that improve ad targeting. XGraph's innovative social targeting approach is based on the simple premise that people who share similar lifestyles, values and purchasing habits with an advertiser's core customers are an optimal audience for targeted display advertising. Social network analysis applied to privacy-friendly data sources is the core of XGraph's unique "multi-graph" methodology, enabling high-value targeting at scale. Please visit http://www.xgraph.com/privacy.php to learn more about XGraph's privacy policy.

[x+1] (formerly Poindexter Systems, Inc.) (www.xplusone.com) is the new standard in behavioral targeting. The company's performance optimization technologies enable marketers to maximize the performance and profitability of their online marketing efforts. The company's Progressive Optimization Engine™ (POE) is the industry's first real-time statistical modeling platform that uses clustering and predictive modeling to identify audience viewing behavior and automatically deliver the right message to maximize response through any digital channel.

Yahoo! Inc. (www.yahoo.com) is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Please visit the Yahoo! Privacy Center to learn more about Yahoo!'s commitment to privacy across its diverse products and services.

YuMe Inc. (www.yume.com) is a video advertising technology company that is making professional video profitable for publishers and impactful for advertisers. With 500+ publishers, more than 1 billion video streams and 70 million unique viewers per month, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms, from the Web to downloads, mobile, and IPTV. YuMe is committed to privacy practices that inform and give choice to consumers. For more information please visit the YuMe privacy policy page.

Join these companies in participating in the NAI Compliance Program.