Varick Media Management provides advertisers and brands the tools to establish connections with their customers through programmatic advertising solutions. We deliver a brand’s message across multiple media channels, creative formats, and inventory sources. Our proprietary software platform, Alveo, assembles multiple data points and activates them in real-time across addressable media channels.
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Through its proprietary Viant Advertising Cloud™, Viant offers clients a comprehensive suite of advertising applications available on-demand, in the cloud. The Viant Advertising Cloud™ infuses accuracy, transparency, and accountability into advertising execution. Viant also owns and operates leading digital ad technology companies Specific Media and Vindico.
Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Specific Media's suite of products inspire brands to think differently about their marketing initiatives, combining formats such as video and display and incorporating creative original programming to drive deep engagement and loyalty.
Vindico is the first ad management platform dedicated to video and sits at the center of the digital video ecosystem. As the trusted partner for both the buy- and sell- side, Vindico proudly offers an integrated, end-to-end platform to solve for the challenges and needs the entire industry faces.
To learn more about how the Viant companies collect and use information for online advertising, please visit: http://www.viantinc.com/privacy-policy/, http://www.specificmedia.com/privacy-policy/, and http://www.vindico.com/privacy-policy.php.
Vibrant In-Text Solutions highlight words in web content, gaining mindshare by aligning relevant information with the words that define brands and products. These solutions are user-initiated, allowing the user to control his or her experience by delivering information only when users move their mouse over a relevant word or phrase of interest. Vibrant In-Text Solutions uses the IntelliTXT ™ technology to ensure that all information is precisely targeted and contextually relevant.
Videology is a digital media advertising technology solutions provider that focuses on putting the most relevant advertising in front of the right consumer. In October 2012, Videology acquired LucidMedia Networks, Inc. As a result of this acquisition, LucidMedia’s technology and services have been combined with, and are now offered by, Videology. By leveraging non-personally identifiable audience data (such as age and gender), Videology's solutions (1) help online advertisers more effectively connect their brands with their core consumers, (2) allow websites, and other digital media content owners, to earn more from the advertising displayed on their website(s) and through their other Internet-enabled digital media offerings (e.g., smart/connected TV, gaming consoles, etc.), and (3) provide consumers with an improved experience when viewing content on the web, or other Internet-enabled devices, as a result of receiving advertising that is more closely tailored to their interests.
Yahoo’s advertising networks, Yahoo! Network Plus and Genome, are operated by Yahoo! Inc. Yahoo! is focused on making the world's daily habits more inspiring and delighting. We do this by connecting our users with the information and experiences that matter most to them, and by connecting our advertisers, publishers and developers with the audiences that build their businesses.
To learn more about Yahoo!'s commitment to privacy across its diverse products and services, please visit the Yahoo! Privacy Center.
To learn more about how we collect and use information for online advertising, please visit http://info.yahoo.com/privacy/us/yahoo/relevantads.html.
Yieldmo is an advertising technology company helping publishers and advertisers reach their audiences in apps and on the mobile web. Yieldmo has an Ad Format Lab dedicated to creating mobile-first ad formats & experiences that are designed to be non-intrusive, engaging, and respectful of the reader experience. A focus on Design and Data help improve ad relevance and continuously raise the quality of ad formats.