The NAI and its member ad networks have engaged TRUSTe, a leading online privacy auditor, to manage an independent program that ensures compliance with the NAI self-regulatory principles. You can register complaints alleging non-compliance with the NAI Principles at this Website: http://www.truste.org/consumers/watchdog_complaint.php

TRUSTe will investigate complaints via its Watchdog site. This process is managed entirely by TRUSTe and is completely independent of the NAI and its member ad networks.