Apply for Network Advertising Initiative Membership Today!
Founded in 2000, the Network Advertising Initiative (NAI) is THE member organization for leading third-party advertising technology companies engaged in activities related to interest-based advertising on desktop, mobile and beyond. Our membership consists of nearly 100 premier companies that engage with consumers both online and across mobile.
Member companies count on the NAI to help them adapt to rapidly evolving best practices and standards. For over a decade, agencies, brands and publishers that work with NAI members have recognized the value of this commitment.
If your company is evaluating membership, there are three key benefits you should consider.
- Your customers are already asking for it – Many brands, agencies and publishers require NAI membership as a prerequisite for doing business with ad tech companies. Membership helps you demonstrate your commitment to consumer privacy, distinguish your company from competitors, and close more deals.
- You’ll gain a partner in compliance – The NAI compliance team has conducted over 500 compliance reviews of digital advertising companies in the past decade. NOBODY in the digital space can make that statement. Our team of attorneys provides advice that is practical, tested, and helps your company navigate the challenges of today's complex privacy landscape. When you become a member, the NAI becomes an extension of your own internal teams and systems, providing proactive, ongoing monitoring and support to help ensure that our members stay in compliance with the NAI Code of Conduct.
- The NAI is there when you can’t be – The NAI actively represents the voice of the third-party advertising technology ecosystem at the meetings that matter, including FTC hearings, W3C meetings and DAA and other industry events. We set up private meetings with policy makers, browsers and the like to discuss and debate the most pressing issues facing third parties. We then bring regular updates and information to our members so they can remain on the forefront of these conversations.
Membership Benefits At-A-Glance
- Earn brand business and consumer trust
- Gain access to NAI’s compliance team
- Get help when you need it to think through challenging business and technology issues
- Shape the future of online advertising best practices and innovation
- Stay informed on industry best standards, self-regulatory standards and breaking news through access to regular webinars, member communications and meetings
- Gain access to NAI experts for participation in corporate announcements, sales collateral and joint speaking, webinar and industry research initiatives
- Participate in NAI public policy efforts
- Collaborate with industry leaders and peers