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Most content on the Internet - from the latest political news to up-to-the-minute sports scores and stock quotes - is free to consumers. Why? Because of effective Internet advertising.
What makes Internet advertising effective is the use of technologies that allow advertising networks, analytics firms, websites, and others to make inferences about consumer tastes and provide relevant content. Because of the seemingly complex nature of these technologies, many users have become concerned about their online privacy.
Recognizing these concerns, the NAI--a coalition of more than 80 leading online marketing companies--has made consumer education and consumer choice top priorities.
As part of that commitment, we have developed this site to help you safeguard your online privacy and make informed choices.
Learn more about how to take control of your online experience.
News
FTC Chief Privacy Officer Marc Groman Appointed New Executive Director of Network Advertising Initiative
Network Advertising Initiative Releases 2010 Compliance Report
NAI Joins Cross-Industry Self-Regulatory Effort Program Launch of Enhanced Notice Icon
IAB and NAI Release Technical Specifications for Enhanced Notice to
Consumers for Online Behavioral Advertising
Study Finds Behaviorally-Targeted Ads More Than Twice as Valuable, Twice as Effective as Non-Targeted Online Ads
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