NAI Mobile Application Code

In 2013, NAI released its first Mobile Application Code in order to clarify how the principles of the 2013 NAI Code of Conduct, including Notice and User Control, applied in the growing mobile "Cross-App Advertising" ecosystem.

In 2015, NAI released the 2015 Update to the Mobile Application Code in order to incorporate many of the changes in the 2015 Update to the NAI Code of Conduct and apply them to the mobile advertising ecosystem. This updated App Code does not add new substantive requirements for member companies, but rather it clarifies existing obligations.

The 2015 App Code went into effect on September 1, 2015. However, NAI will provide an implementation period for its members, and will not begin full enforcement until January 1, 2016. Through the end of 2015, member companies will be able to undergo voluntary compliance reviews of their "Cross-App Advertising" activities, and NAI staff will hold informal conversations with members to better prepare them for compliance with the 2015 App Code. Beginning January 1, 2016, NAI will begin full enforcement of the 2015 App Code.

As the 2015 App Code goes into effect on September 1st, 2015, all NAI members will be expected to comply with the 2015 Update to the NAI Code of Conduct as it applies to their Interest-Based Advertising (IBA) and Ad Delivery and Reporting (ADR) activities in mobile web browsers. Accordingly, NAI staff will begin full enforcement of the 2015 Update to the NAI Code of Conduct on members' IBA and ADR activities in mobile web browsers as of September 1st, 2015.