The NAI Code of Conduct

The NAI Code of Conduct

The NAI Code of Conduct is a set of self-regulatory principles that require NAI member companies to provide notice and choice with respect to Interest-Based Advertising via HTTP cookies. The Code also limits the types of data that member companies can use for advertising purposes and imposes a host of substantive restrictions on member companies' collection, use, and transfer of data used for Interest-Based Advertising.

The NAI mandates that member companies provide users a means to opt out of Interest-Based Advertising via HTTP cookies only. The NAI opt-out tool is a simple web-based utility that allows users to opt out of receiving targeted ads from one, some, or all member companies that use HTTP cookies only.

To help ensure that members abide by the NAI Code, the NAI provides compliance and enforcement mechanisms. Find out more about our enforcement program here. To file a complaint about a member, click here.

Click here for answers to the following questions about the NAI Code.

  1. How does the NAI Code of Conduct work?
  2. What version of the NAI Code will be in effect in 2015?
  3. Does the Code cover business practices on mobile devices?
  4. What is the purpose of the commentary to the Code?
  5. How detailed should my privacy policy be in describing my data collection and use practices?
  6. There are already new developments that are not covered in the NAI Code. Doesn’t this create a major gap in your program?
  7. When was the NAI Code last revised?
  8. Who can enforce the NAI Code?