NAI Code and Enforcement

The NAI Code and Enforcement Program: An Overview 

The NAI Code of Conduct is a set of self-regulatory principles which all NAI member companies must agree to uphold in order to be members. The Code requires notice and choice with respect to online behavioral advertising, limits the types of data that member companies can use for advertising purposes, and imposes a host of substantive restrictions on member companies' collection, use, and transfer of data used for online behavioral advertising. 

To help ensure that members abide by the NAI Code, the NAI has a robust compliance program, including sanctions mechanisms. Find out more about our enforcement program here.

The NAI is updating its Code of Conduct. To read the draft code and submit comments, click here.