Submitted by Marc Groman on Tuesday, July 16, 2013
Survey Says: 2013 is a Winning Year for Third Parties
Only half way through 2013, and it’s already been an exciting year of firsts for the NAI. We held our first annual Member Summit. We released the first draft of a mobile code for cross-app data collection, which we’ll finalize in the coming weeks. We also conducted our first annual member survey, and our members’ responses helped to shape the productive conversations and debates that made our Summit so successful.
Submitted by Marc Groman on Thursday, April 25, 2013
Looking Back at Yesterday's Hearing, Looking Forward to our Summit
Yesterday afternoon, I attended the Senate Commerce Committee hearing titled “A Status Update on the Development of Voluntary Do-Not-Track Standards.” The four witnesses at the hearing were Lou Mastria, Managing Director of the DAA, Harvey Anderson of Mozilla, Justin Brookman of CDT, and Adam Thierer. You can find their testimony on the Senate Commerce Committee website.
Submitted by Marc Groman on Thursday, February 7, 2013
NAI Releases 2012 Compliance Report
This morning, the NAI released the 2012 Annual Compliance Report, which describes the NAI's multi-pronged approach to self-regulation and summarizes the NAI's findings. The 2012 annual compliance review found that NAI members, on the whole, comply with the NAI's Code of Conduct and take their responsibilities seriously. This is a story about innovative digital advertising companies investing significant resources to develop, implement, honor, and enforce industry best practices for online advertising.
Submitted by Marc Groman on Wednesday, January 30, 2013
Looking Ahead
It’s amazing how quickly we’ve settled in to 2013, but here we are, well into Q1. 2012 was a groundbreaking year for the NAI. I’m even more excited about what’s ahead.
Submitted by Marc Groman on Friday, December 21, 2012
NAI Year-End Blog Post
I’ve been Executive Director of NAI for a year, and I’m proud of what we’ve accomplished as an organization. While I’m cognizant of the challenges ahead, I’m enthusiastic and excited about the future. I feel privileged to have the opportunity to work with the NAI’s supportive staff and Board of Directors, and especially with our dedicated members.
Happy Holidays to all!
Submitted by Marc Groman on Thursday, November 15, 2012
Everyone Wins With Effective Self-Regulation
Few people are as passionate about self-regulation as I am. As the Executive Director of NAI, I get to see every day the commitment our member companies make to meet NAI's high standards. These companies -- third-party advertising networks, exchanges, and platforms -- deserve tremendous credit for their efforts but they don't always get it.
Submitted by Marc Groman on Tuesday, November 13, 2012
Reaffirming Our Core Values
Like many of you, I've been drowning in heated debates about privacy, Do-Not-Track and related industry concerns for the past several months. There has been a lot of anger, a lot of finger pointing and a lot of blame placed on third parties. Given the frequency and pervasiveness of these ongoing discussions, it is easy to lose site of the core values of the NAI. We could become sidetracked with a singular issue that represents a bare sliver of our mission; we could be myopic and veer off course from our core agenda. This is the last thing we should allow to happen.
Submitted by Marc Groman on Monday, August 27, 2012
CPOs & Self-Regulation = A Winning Combination
This month, Lou Mastria, an experienced chief privacy officer, stepped in to help lead industry self regulation as Managing Director of the Digital Advertising Alliance (DAA). The news was music to my ears because our self-regulatory efforts will benefit from having additional CPOs in our ranks.
Looking Back and Moving Forward – My Thoughts After Six Months at NAI
After six months serving as NAI Executive Director, I am proud and inspired by who we are, what we’ve accomplished and where we are headed. I hope you find yourself similarly inspired and thank you for the collaborative work we’ve done together to achieve these goals.
NAI - The Meaning of Membership
We are rapidly approaching an exciting milestone in the growth and reach of NAI – our 100th member company. This is significant because it highlights a shared commitment to responsible advertising by a variety of company types, each focused on consumer engagement, and each helping the digital economy to thrive. NAI members include not just the largest online advertising networks, but also the leading data management platforms, exchanges, and analytics companies.
