US Internet Users Understand and Value Interest-Based Advertising, According to DAA Survey
Recently, the DAA announced the results of a poll that surveyed 1,000 US adults on their attitudes and opinions regarding online advertising and interest-based ads. The survey findings indicate that US Internet users are becoming more savvy about Internet advertising and the massive amount of content it supports, and are largely comfortable with the value-for-value exchange that interest-based advertising represents.
