Blog

Cross-Industry Program Broadens Scope of Self Regulation

Moving the Goal Posts Without Changing the Rule Book

Earlier this week a Stanford graduate student posted a blog entry announcing “preliminary findings from experimental software” about how companies participating in the Network Advertising Initiative (NAI) handle opt outs to online behavioral advertising.

Unfortunately, these preliminary findings confuse the important distinction between longstanding “Do Not Target” choices offered by online advertisers, and new browser technologies that offer users the promise of not being “tracked.”

Turning a large ship

Adopting new best practices in a large industry like online advertising can seem a little like turning a large ship. At first, to the outside observer, it may not seem like much is happening, as the changes start slowly and the ship has its existing momentum to overcome. As the ship continues to turn, however, the new course becomes clear, and it can accelerate with ever-increasing momentum.

Measuring A Glass As It Fills Up

NAI joins cross-industry self-regulatory program’s launch of enhanced notice icon

Today the NAI is joining leading advertising and marketing associations in the launch of the cross-industry program for self-regulation of online behavioral advertising.

C-SPAN's "The Communicators" Series Tackles Online Privacy

This month C-SPAN’s "The Communicators" is featuring a series of interviews on online privacy and telecommunications policy. 

Technical Specifications Established to Support Enhanced Consumer Notice

The NAI and IAB have released the CLEAR (Control Links for Education and Advertising Responsibly) Ad Notice Technical Specifications. Read the CLEAR Ad Notice Technical Specifications and the accompanyingrelease.

Study finds behaviorally targeted ads more than twice as valuable and effective as non-targeted online ads

Today the NAI is releasing a first-of-its-kind study about the economic value of behavioral advertising.   The study was conducted by former FTC Consumer Protection Bureau Chief Howard Beales, based on data from twelve NAI members with total ad revenue of $3.32 billion in 2009. Read the study and the NAI’s accompanying press release.

NAI files FTC comments on self-regulatory accountability