Submitted by Marc Groman on September 12, 2014

NAI conducted a member update conference call earlier this week.  More than 50 NAI members participated and during the hour-long conference call, the NAI team briefed members on important issues and shared some new and exciting updates.

I had the opportunity to formally introduce new members of the NAI team.  Jurgen Van Staden serves as counsel and assistant director of policy for NAI.  He'll conduct annual compliance reviews and help members comply with the NAI Code of Conduct.  He'll also be working with the NAI staff, Board and membership to address policy developments that may impact the Code or the third-party digital advertising ecosystem.  Ilya Kaindin is an associate for the NAI and provides administrative support and assists the NAI with event management. 

On issues, I highlighted for members the NAI's ongoing work on guidance for the use of non-cookie technologies for Interest-Based Advertising (IBA) and related purposes consistent with the NAI Self-Regulatory Code of Conduct framework. The NAI recognizes that the digital advertising ecosystem is rapidly evolving and individual companies are developing new technologies and business models to address changes in the ecosystem.  During the brief overview, I separated out the initiative into four related discussions: (1) the collection of data across unaffiliated websites on a browser; (2) the collection of data across unaffiliated mobile applications on a device; (3) linking apps and browsers on a device; and (4) cross device.  As our members know, the NAI Code requires notice and choice with respect to IBA and imposes a host of substantive restrictions on NAI member companies' collection, use, and transfer of data used for IBA. These requirements are designed with generally accepted Fair Information Practice Principles (FIPPS) in mind and we are exploring how these core principles apply in different contexts while remaining technology and business model neutral.  For each of the four related initiatives, we are looking at technical, legal and policy issues so that we produced logical and practical policies that can be implemented and honored at scale by the full range of NAI member companies.  

Members of the NAI team also discussed with members updates to the NAI Code and the new NAI Mobile App Code. 

I was also pleased to announce that we have added the services of a new strategic communications firm to help raising awareness among policymakers and other key audiences about NAI.   NAI will be working with the Policy Resolution Group at Bracewell & Giuliani to emphasize the important role that NAI members play in the Internet Ecosystem and the digital eco-system, as well as NAI's role as an effective self-regulatory association that maintains and ensures high standards.  NAI members can look for updates to the website, a more robust media relations program, and a more active social media presence.

Finally, I was pleased to remind members that, in addition to our home in Washington, DC office, NAI now has a New York City office located at 156 5th Ave.  Members should feel free to come by the new office or request that a member of the New York team visit member offices.

I'll be providing ongoing updates on these issues so watch this space!

Submitted by NAI on September 11, 2014

NAI’s Marc Groman is featured on The International Association of Privacy Professionals (IAPP) website this week. His post titled, “More IT Spending Is No Substitute for a Data Management Plan, Even for Nonprofits,” was published on the IAPP Privacy Perspectives blog.

Groman writes -

“The fact is, to prevent the types of high-profile security breaches referenced in the study and that continue to make headlines weekly (see this article), it isn't simply about investing in new technology or the latest in data security software and hardware. Organizations should use technology strategically, make appropriate investments in both tools and staff and integrate technology considerations into their management practices and internal processes.”

Read the full article here.

Submitted by Marc Groman on September 2, 2014

Any reader of this blog knows that NAI is a non-profit, self-regulatory organization dedicated to responsible data collection and use for digital advertising. What you may not know is that NAI is led by an elected Board of Directors from a diverse cross-section of member companies. 

Time for a little boasting. No other industry organization has a Board of Directors comprised of individuals who have the depth of experience, reputation and accomplishments in the privacy and advertising sectors as the 12 members of NAI’s Board. 

Our board is unique because the members are not only experts in privacy, but they are industry leaders in business and advertising. Why is that important to our members? The fact that our Board members understand privacy issues and are accomplished business leaders in advertising means that they understand the challenges faced by our member companies. Our Board understands privacy issues and online advertising, and thus can craft thoughtful, practical, scalable standards that benefit everyone. They are privacy executive all-stars from the advertising industry - a unique talent pool in its composition and depth, with a cross-section of experience. They are lawyers, engineers, policy experts and business leaders.

What a combo. Here is a quick overview of their experience, and I urge you to click on their names to read additional information about them:

Doug Miller is Vice President and Global Privacy Leader at AOL and also leads the NAI Board as its Chairman. At AOL, Doug oversees a range of privacy operations including guidance, compliance, education, and planning. He became a full-time privacy professional in 1998. Estelle Werth is based in Paris, France and brings a European perspective. She is Global Privacy Officer at Criteo, a global leader in digital performance display advertising, where she manages risks and business impacts of privacy laws and regulation ensuring privacy protection of users. Dstillery COO Andrew Pancer was previously Vice President of Digital Development at the New York Times, and COO and CFO of, where revenues exceeded $100 million and profits tripled during his tenure.

Board member Shane Wiley leads the privacy and data governance teams at Yahoo! supporting nearly 700 million users across 190 products, services, and platforms in over 50 markets in 29 languages operating across PCs, mobile devices, and cutting edge consumer electronics. 

Our Board is comprised of top industry leaders, but as important, these members have demonstrated a commitment by word and deed to the NAI mission — develop and enforce high standards for the collection and use of information for digital advertising. Within their companies, each person serves as an evangelist for privacy best practices that promote consumer trust and brand reputations. Alexis Goltra is Chief Privacy Officer and Asst. General Counsel for Privacy & Security at Oracle and manages Oracle’s global privacy and data protection compliance program. David Wainberg drives his company’s response to an array of complex policy issues deeply intertwined with technology as Privacy & Policy Counsel at AppNexus. Brooks Dobbs is Chief Privacy Officer at KBMGroup where he is responsible for global privacy compliance across member companies. Brooks was “present at the creation” -- his experience goes back to Double Click and he has worked with NAI since our organization’s inception. Jason Bier is the Chief Privacy Officer at Conversant where he manages external public policy matters as well as oversees the company’s internal privacy best practices globally. Jason plays a leadership role with the Federation for Internet Alerts, an organization that leverages emerging technologies to provide life-saving alerts online for tornado warnings and missing children.

Michael Benedek, President and CEO of Datonics LLC, has over 20 years of business experience in the Internet, Financial Services (with Bank Hapoalim B.M. in Tel Aviv, Israel), and Healthcare (with Shahal Medical Services Ltd. In Tel Aviv, Israel) fields. For more than a decade, Alan Chapell has helped marketers build customer trust through responsible privacy practices as President of Chapell & Associates and has helped over 100 media and technology companies craft their privacy and data strategies. 

Will DeVries is Privacy Counsel for Google, advising Google’s product teams on privacy legal issues worldwide. He previously worked for Google in Washington, DC as Policy Counsel on regulatory and legislative issues ranging from social networking to online advertising to government access to user data. Matthew Haies, Vice President, General Counsel at Xaxis where he oversees the company’s worldwide legal strategy. 

NAI Board members ensure that NAI continues to be the industry leader in its commitment to responsible data collection and use for digital advertising. We couldn’t do what we do without them, and they deserve recognition for their commitment and dedication to our industry. 

Submitted by Marc Groman on August 22, 2014 this week listed the “15 People In NYC Who Are Changing Advertising That You Need to Know About.”  We are beaming with pride here at NAI as eight of these 15 all-stars are from NAI member companies.  

AlleyWatch notes that these are the people “who are pushing the platforms and brands and the envelope right now. Get to know who they are and be nice. These may be the investors of tomorrow who just might write that check that funds the Big Idea.”  You can read the story here.

Congratulations to the following thought leaders on the list who represent NAI member companies (click names to read about each of these leaders on

Joe Apprendi, Co-Founder and CEO, Collective, Inc. 

Eric Franchi, Co-founder and Chief Evangelist, Undertone 

Sloan Gaon, CEO, PulsePoint 

Brian O’Kelley, Co-founder and CEO, AppNexus 

Andy Monfried, Founder and CEO, Lotame

Erika Nardini, CMO, AOL Advertising 

Evan Simeone, VP Engineering, PubMatic 

Joe Zawadzki, CEO, MediaMath

We always say that it is our members who set NAI apart from other organizations in the online advertising space.  The AlleyWatch list is further proof that our member ad tech providers are playing a critical and leadership role in the digital advertising ecosystem.  

Do you want to join these trend-setters as an NAI member?  Become an NAI member today!