By: Carla Holtze, CEO & Co-Founder, Parrable
Parrable is thrilled to have been recently admitted as a member of the Network Advertising Initiative (NAI), the self-regulatory organization dedicated to responsible data collection and its use for digital advertising.
Our proprietary technology platform provides a brand new way for advertisers, publishers and their technology partners to maintain state on computers and mobile devices. We help our Clients understand when they are seeing the same computers and mobile devices over time so that they can personalize content and advertising.
Parrable offers a cookie-based choice mechanism and ID rotation functionality in line with NAI’s recent Beyond Cookies Guidance. These features enable clients to operate in compliance with the NAI Code and other self-regulatory standards.
“We are excited to welcome Parrable as a new member of NAI,” said Leigh Friend, NAI CEO. “Their membership is demonstrative of NAI’s commitment to staying on the forefront of new technologies.”
Privacy is increasingly important to consumers, regulators and businesses alike. Each of these stakeholders recognizes the importance of a privacy-by-design approach.
Membership and participation in NAI has been critical for advertising technology companies seeking to demonstrate their commitment to privacy - and we are happy to be joining the ranks.
As CEO of Parrable, I’ve spoken to leaders at dozens of other technology platforms and I discovered early on that membership in NAI was beneficial to fostering long-term client relationships.
During the process to join NAI, the NAI onboarding team regularly tested Parrable’s dedication to high privacy standards. They asked great questions and took the time to understand how Parrable’s technology functions in order to vet our ability to honor the NAI Code on a continuous basis. We are grateful for NAI’s commitment to honoring high privacy standards and look forward to being an active member of the NAI community.