Submitted by NAI on November 6, 2015

The 2015 NAI Board of Directors recently met in New York to discuss policy priorities for the upcoming year.  We thought it was timely to take a closer look at these privacy and digital advertising sector experts who represent a diverse cross-section of NAI’s 100 plus member companies.

These leaders have excellent reputations and a long track record of accomplishments in the privacy and advertising sectors.  The Board provides guidance and works closely with NAI President Leigh Freund and the NAI staff.

Here is a quick overview of their experience.  Additional information on the NAI Board can be found on the NAI website.  

Starting with the NAI Executive Committee, whose members were recently re-appointed for another term by the NAI Board: Doug Miller is Vice President and Global Privacy Leader at AOL and also leads the NAI Board as its Chairman. At AOL, Doug oversees a range of privacy operations including guidance, compliance, education, and planning. He became a full-time privacy professional in 1998. Alan Chapell, Vice Chairman of the NAI Board, helps marketers build customer trust through responsible privacy practices as President of Chapell & Associates and has helped over 100 media and technology companies craft their privacy and data strategies. NAI Board Treasurer Shane Wiley leads the privacy and data governance teams at Yahoo! supporting nearly 700 million users across 190 products, services, and platforms in over 50 markets in 29 languages operating across PCs, mobile devices, and cutting edge consumer electronics.  Matt Haies, NAI Board Secretary, is Senior Vice President, General Counsel at Xaxis, where he oversees the company’s worldwide legal strategy.  He previously was General Counsel and Vice President, Privacy Strategy at AppNexus, co-founded and led a privacy-focused startup venture, and served in senior legal and privacy roles at Google and DoubleClick.

Other members of the Board include:

Jason Bier is the Chief Privacy Officer at Conversant where he manages external public policy matters as well as oversees the company’s internal privacy best practices globally. Jason plays a leadership role with the Federation for Internet Alerts, an organization that leverages emerging technologies to provide life-saving alerts online for tornado warnings and missing children. Brooks Dobbs is Chief Privacy Officer at KBMGroup where he is responsible for global privacy compliance across member companies. Brooks was “present at the creation” -- his experience goes back to Double Click and he has worked with NAI since our organization’s inception.  David Fall serves as General Manager and SVP of Operations at Tapad, Inc. where he oversees execution of corporate strategy, including ownership of privacy initiatives, business retention and growth, go-to-market activities and day-to-day operations.  He previously  held senior roles at DoubleClick (including oversight of their Paid Search products), before and after their acquisition by Google. 

Ted Lazarus is a Director of the legal department at Google, where he leads a team of attorneys responsible for Google’s advertising platforms products, including DoubleClick, the Google Ad Exchange and AdSense. He advises Google’s Product, Engineering and Sales teams on a wide array of privacy, product development and regulatory issues.  Ari Levenfeld is Senior Director of Privacy and Inventory Quality at Rocket Fuel, Inc. where he advances sustainable consumer friendly standards for digital advertising and brand safety. Before becoming a director at Rocket Fuel, Ari was a manager at Yahoo! overseeing teams responsible for creating, optimizing search marketing campaigns for small and medium size business clients.  Alice Lincoln is Director of Product Management & Data Governance at MediaMath, where she is responsible for advising all internal teams on the development of products and business partnerships in compliance with global data protection laws and industry self-regulation.

Andrew Pancer is COO at Dstillery where he leads the company’s platform, digital intelligence, technical services and finance arms.  He previously served as Vice President of Digital Development at the New York Times, and COO and CFO of Charles Simon is the Product Manager for Privacy within the Marketing and Data Clouds at Oracle where he works to implement Privacy by Design (PbD) and industry-leading data practices across marketing units spanning email, big data, social, and offline capabilities.

David Wainberg drives his company’s response to an array of complex policy issues deeply intertwined with technology as Privacy & Policy Counsel at AppNexus.  Estelle Werth is based in Paris, France and brings a European perspective. She is Global Privacy Officer at Criteo, a global leader in digital performance display advertising, where she manages risks and business impacts of privacy laws and regulation ensuring privacy protection of users. 

These top industry leaders have demonstrated a commitment by word and deed to the NAI mission — develop and enforce high standards for the collection and use of information for digital advertising. Within their companies, each person serves as a strong advocate for privacy best practices that promote consumer trust and brand reputations 

NAI Board members play a critical role in ensuring that our organization continues to be the industry leader in its commitment to responsible data collection and use for digital advertising. They deserve recognition for their commitment and dedication to our industry. 

Submitted by NAI on September 21, 2015

By: Carla Holtze, CEO & Co-Founder, Parrable

Parrable is thrilled to have been recently admitted as a member of the Network Advertising Initiative (NAI), the self-regulatory organization dedicated to responsible data collection and its use for digital advertising.

Our proprietary technology platform provides a brand new way for advertisers, publishers and their technology partners to maintain state on computers and mobile devices.  We help our Clients understand when they are seeing the same computers and mobile devices over time so that they can personalize content and advertising.

Parrable offers a cookie-based choice mechanism and ID rotation functionality in line with NAI’s recent Beyond Cookies Guidance. These features enable clients to operate in compliance with the NAI Code and other self-regulatory standards.

“We are excited to welcome Parrable as a new member of NAI,” said Leigh Friend, NAI CEO.  “Their membership is demonstrative of NAI’s commitment to staying on the forefront of new technologies.”

Privacy is increasingly important to consumers, regulators and businesses alike. Each of these stakeholders recognizes the importance of a privacy-by-design approach.

Membership and participation in NAI has been critical for advertising technology companies seeking to demonstrate their commitment to privacy - and we are happy to be joining the ranks.

As CEO of Parrable, I’ve spoken to leaders at dozens of other technology platforms and I discovered early on that membership in NAI was beneficial to fostering long-term client relationships.

During the process to join NAI, the NAI onboarding team regularly tested Parrable’s dedication to high privacy standards. They asked great questions and took the time to understand how Parrable’s technology functions in order to vet our ability to honor the NAI Code on a continuous basis. We are grateful for NAI’s commitment to honoring high privacy standards and look forward to being an active member of the NAI community.

Submitted by Anthony Matyjas... on August 17, 2015

In 2013, NAI released its first Mobile Application Code in order to clarify how the principles of the 2013 NAI Code of Conduct, including Notice and User Control, applied in the growing mobile “Cross-App Advertising” ecosystem.

As technology rapidly evolves, NAI enables our members to be industry innovation leaders by consistently updating our Codes of Conduct to address new needs. For example, we recently issued a 2015 update to our Code of Conduct.

Following on that 2015 Code update, NAI has today released the 2015 Update to the Mobile Application Code (“App Code”) in order to incorporate many of the changes in the 2015 Code update and apply them to the mobile advertising ecosystem. This updated App Code does not add new substantive requirements for member companies, but rather it clarifies existing obligations.

For example, the update to the App Code provides clarifications regarding member requirements when engaging in Cross-App Advertising activities based on sensitive health conditions and when engaging in retargeting ads in mobile applications. Interpretations of these requirements were previously included in the commentary to the original NAI Mobile Application Code and the commentary to the 2013 NAI Code of Conduct. As was done through the 2015 Code update, this information is now present in the body of the App Code itself. In this way, the App Code now more closely mirrors the updated NAI Code of Conduct and NAI continues to apply consistently high principles for privacy in both web-based and app-based targeted advertising.

The 2015 App Code will go into effect on September 1, 2015. However, NAI will provide an implementation period for its members, and will not begin full enforcement until January 1, 2016. In the coming weeks, NAI staff will provide a series of webinars to educate members about the requirements of the 2015 App Code. Additionally, through the end of 2015, member companies will be able to undergo voluntary compliance reviews of their “Cross-App Advertising” activities, and NAI staff will hold informal conversations with members to better prepare them for compliance with the 2015 App Code. Beginning January 1, 2016, NAI will begin full enforcement of the 2015 App Code.

We are excited about this App Code update which brings NAI’s high standards to the latest emerging technologies. This step is continued evidence of NAI’s lasting commitment to strong self-regulation to protect consumer privacy while helping business thrive. We encourage our members to reach out to NAI staff with any questions or comments.

Submitted by NAI on July 2, 2015

By Ari Levenfeld

In the few weeks since the close of this year’s NAI Summit, I have had the opportunity to reflect on the event and I’d like to share a few thoughts about my experience.

The Summit left me reinvigorated and amazed by the collective work we’re doing to advance the causes of effective digital advertising and enhanced consumer privacy through self-regulation. I was astounded at NAI members’ combined creativity and commitment to innovation and I was impressed by the energy and expertise that a wide range of representatives brought to the panels, discussions, and presentations.

This year’s Summit highlighted the pace at which technologies evolve and the industry’s response thereto. The presentations demonstrated that the NAI is successful because our Code of Conduct represents meaningful self-regulation that keeps pace with our industry’s constant evolution. I was reminded that our work will only become more relevant and significant when Department of Commerce General Counsel Kelly Welsh stressed that the digital economy plays a pivotal role in fostering growth and creating jobs. And when technical innovations were demonstrated - for example, when Jurgen Van Staden explained the centralized opt-out application during the Beyond Cookies panel – I was reminded of our organization’s consistent thought leadership.

So much of this year’s Summit centered on innovation, including panels dedicated to the digital landscape beyond cookies, the privacy considerations for cross-device identification, and the interconnectedness fostered by the Internet of Things. (I have to admit that I’m still not able to look at my electric toothbrush in the same way after that last panel!) The Summit showed that the same companies whose existence is predicated on their ability to solve complex technological problems that didn’t even exist a decade ago are also able to provide substantial solutions to today’s privacy challenges.

Going forward, I know that NAI will continue to work with its members to explore and invest in policies and initiatives that provide meaningful transparency, notice, and choice in ground-breaking ways to consumers. As the Summit showed, these policies and initiatives take shape at NAI as the technologies they’re meant to support emerges, not after lawmakers and regulators demand them. Self- regulation works because we hold ourselves to a higher standard and force ourselves to tackle the hardest problems first.

Ari Levenfeld is the senior director of privacy and inventory quality at Rocket Fuel, Inc.  He is a member of the NAI board of directors.