Submitted by NAI on May 21, 2015

The NAI Summit is taking place today in New York City.  Follow us live on Twitter @NAI and #NAISummit.

Submitted by Jurgen Van Staden on May 18, 2015

For the past 15 years, the NAI has been a leader in setting high standards for responsible data collection and use practices for interest-based advertising. Today, as we publish Guidance for NAI Members: Use of Non-Cookie Technologies for Interest Based Advertising Consistent with the NAI Code of Conduct, we are proud to add to this legacy responsible data collection and use practices for next-generation technologies.

I'm excited by the release of the new Guidance because (1) it opens the door for NAI members to use new technologies in step with their commitment to NAI's high standards; (2) members can use this Guidance to better build privacy protections into their development cycles as they innovate and compete in an ever-changing marketplace; and (3) this Guidance establishes a strong foundation upon which NAI can layer future policy or compliance requirements. But I'm most excited (and even a bit proud) because this Guidance could not have been possible without the extraordinary commitment and participation of our members.

The Guidance lays out how NAI members can comply with the NAI Code of Conduct when they use non-cookie technologies for interest-based advertising. It clarifies member requirements around transparency and notice under the Code, including the need to disclose the use of non-cookie technologies in privacy disclosures. Under the Guidance, members will work with NAI as our compliance program grows and covers the use of these new technologies. Most notably, this Guidance requires NAI members to provide consumers with a control mechanism, on both their own website and on the NAI's website, by which consumers can opt out of the use of non-cookie technologies for interest-based advertising.

This Guidance is the result of an extensive and focused membership-wide effort to address data collection and use with non-cookie technologies. Over the past year, more than 20 NAI members served on our Beyond Cookies Working Group, volunteering countless hours and resources as the Guidance was repeatedly structured, drafted, evaluated, debated and tested. Members took time to attend educational webinars and provide feedback. They also took time to question, debate and engage in extended reviews of the Guidance and consider its implications. This reflects a significant component of NAI's self-regulatory program – members who are committed to evolving self-regulation in a responsible and meaningful way, and to modeling and adapting their business practices to ensure that they do not compromise the spirit and mission represented by the NAI Code of Conduct.

Member companies didn't simply participate in the construction of the Guidance. They also actively supported the development of a new consumer opt-out page to help members disclose their use of non-cookie technologies for interest-based advertising. Additionally, several members lent their technical staff to our Technical Working Group, helping us refine the technical requirements for the new opt-out page and assisting with its deployment. Their efforts helped the NAI compliance team better understand the downstream effects of the Guidance, ultimately enabling the NAI to maintain its strong self-regulatory standards for new, ever evolving technologies.

I'm proud of our work and proud of our membership and their tireless efforts in developing this meaningful Guidance. NAI works because of its members' own commitment to the self-regulatory process. I look forward to sharing this Guidance with the entire eco-system and discussing it more fully at our Summit.

Submitted by Noga Rosenthal on May 14, 2015

In 2013, the NAI released the 2013 Code of Conduct, which significantly revised and updated the NAI's self-regulatory framework. 

Today, the NAI is releasing the 2015 update to the Code, which intends to clarify certain obligations present in the 2013 Code of Conduct, and the accompanying commentary, in response to questions received by the NAI staff from members.  I want to emphasize and be clear that the updated Code is not adding new substantive requirements for members. 

For example, the update to the Code clarifies and emphasizes that members' "Interest-Based Advertising" activities based on sensitive health conditions or treatments require "Opt-In Consent." Although these interpretations were discussed in the commentary to the 2013 Code of Conduct, they have been moved directly into the text of the Code in this 2015 update for additional clarity. 

We will work with members to ensure that they understand the updated Code as we begin the 2015 annual compliance reviews. As always, I encourage our members to reach out to NAI compliance staff with any questions or comments.

Submitted by NAI on April 28, 2015

By Jason Bier, Conversant

Congratulations! FIA did it!

FIA: SAVING REAL LIVES IN REAL TIME is the Winner of the 19thAnnual Webby People’s Voice Award in Interactive Advertising: Public Service & Activism. Check out our listing on the Webby site:

This is a quite an honor for FIA! With nearly 13,000 entries from all 50 states and over 60 countries around the world, the 19th Annual Webby Awards was the biggest in Webby history and continues to lead the way in international award recognition for excellence on the Internet. Webby Nominees/Winners are selected by the International Academy of Digital Arts & Sciences (IADAS) and through online voting open to the public for The Webby People’s Voice Awards. Representatives from FIA will attend the 19th Annual Webby Awards on May 18 in NYC and the event will be webcast on May 19, 2015.

This is truly a special day for FIA! The life-saving work that FIA is doing to deliver emergency messaging around the world is a wonderful example of the social good that can be accomplished when applying it to our ground-breaking technology. FIA’s ongoing efforts will provide organizations like the National Center for Missing and Exploited Children greater opportunity to protection our children and ultimately save lives. Please share this news with your family, friends and on your social networks.

Thanks to everyone for voting and sharing the link with others!