Blog

Submitted by leigh.freund on June 5, 2015

As we wrote last week, NAI Summit 2015 was a huge success!

Having joined NAI in March, this was my first Summit as CEO. A few reactions: I was encouraged by the extremely high energy throughout the day-long event. I was impressed by the commitment our member companies have shown and continue to show to NAI and our programs. I was pleased to see that NAI is respected by policymakers and is perceived as a leading organization making the right decisions. And I was inspired because I know NAI is not afraid of moving forward and making big changes. Here are a few of my takeaways from the Summit:

  1. Effective self-regulation means evolving along with innovative new technologies that promote creativity and drive the Internet economy. NAI is pushing ahead. In the last month, we’ve released an update to our Code of Conduct and guidance for Beyond Cookies. We’re constantly looking forward to emerging technologies and working on measures that can help our member companies continue to lead innovation in digital advertising.
     
  2. Self-regulation is working! Regulators and legislators can trust our industry to be responsible, nimble, flexible and privacy-minded. Influential government officials from the Federal Trade Commission and the Commerce Department have noted that the expansion of the digital economy has a major, positive impact on economic growth and that government and that industry will need to work together to ensure that business can excel responsibly.
     
  3. Cross device offers exciting new opportunities, but also raises complex issues of law, technology, and policy. This emerging technology exists in somewhat of a policy vacuum – and it is right in NAI’s wheelhouse to solve! Our Beyond Cookies guidance is a good first step toward bringing transparency and rigor to bold new technologies, and we’re looking forward to convening our member working group to help advance the cause.
     
  4. Global harmonization in privacy and self-regulation is a goal for NAI member companies and others working on digital policy. When data can flow openly and securely across borders, the global economy thrives, creating jobs and enhancing trade.
     
  5. The evolving Internet of Things fosters a useful, intimate connection between people and the technologies they depend on every day. This connection can make work and play more personalized and more efficient. NAI can help drive strong privacy programs to improve lives and protect data.

Do you have a takeaway from the 2015 Summit you’d like to share? Tweet it using #NAISummit or post it on Facebook.

Submitted by NAI on May 28, 2015

We are pleased to report that the 2015 NAI Summit was a great success!  The day-long event featured five panel discussions on timely and wide-ranging topics (See the full agenda here) as well as a keynote presentation from U.S. Department of Commerce General Counsel Kelly Welsh.

To begin the Summit, NAI CEO Leigh Freund offered a reflection on the recent achievements of NAI from releasing the 2014 Compliance Report to updating the NAI Code of Conduct and rolling out the Beyond Cookies Guidance.  She said, "The updated Code and Beyond Cookies Guidance demonstrate that self-regulation doesn’t have to hold business back.  Rather, they show that NAI is constantly striving to help our members continue to lead innovation in digital advertising."

Leigh also noted the value of self-regulation saying, "NAI is flexible, nimble and agile – making us able to quickly respond to changes in a constantly evolving technological landscape.  NAI is a model for how an industry that best knows itself can best regulate itself."  Finally, she offered a view for the future.  She said, "We are an organization that tackles the complex privacy issues facing our members by working with you to accomplish several goals: first, understanding your evolving business models and technologies; second, considering what privacy concerns need to be addressed; and third, determining the best way to craft policies that are both meaningful and feasible to follow. 

The full transcript of Leigh's remarks can be found below.

Following Leigh's opening remarks, Jeanette Fitzgerald, who is EVP, general counsel & chief privacy officer at Epsilon took the stage.  Setting the scene for the Summit discussions she said, "For the past 15 years, the NAI has shaped the self-regulatory landscape for third-party digital advertising companies and will continue to do so as we are faced with new challenges."  She continued, "The NAI is uniquely positioned to help us overcome these challenges. When the NAI speaks, it does so using the combined voices of those leaders in our industry. When the NAI speaks, it does so with industry-specific guidance tailored to the industry needs and developments. When the NAI speaks, it helps us all move forward in a unified, responsible manner."

The full transcript of Jeanette's remarks can be found below.

One of the highlights of the Summit was the keynote address from U.S. Department of Commerce General Counsel Kelly Welsh.  Kelly spoke about the tremendous benefits, but also risks of big data today. He said, "Under Secretary Penny Pritzker, the Department has made fostering the digital economy central to our mission to promote innovation, growth, and jobs."  He continued, "As NAI members know well, the rapid expansion of the digital economy contributes significantly to economic growth."

Stay tuned to our blog for more from the 2015 Summit.  And check out #NAISummit on Twitter to see photos and other content from the event. 

 

Submitted by NAI on May 21, 2015

The NAI Summit is taking place today in New York City.  Follow us live on Twitter @NAI and #NAISummit.

Submitted by Jurgen Van Staden on May 18, 2015

For the past 15 years, the NAI has been a leader in setting high standards for responsible data collection and use practices for interest-based advertising. Today, as we publish Guidance for NAI Members: Use of Non-Cookie Technologies for Interest Based Advertising Consistent with the NAI Code of Conduct, we are proud to add to this legacy responsible data collection and use practices for next-generation technologies.

I'm excited by the release of the new Guidance because (1) it opens the door for NAI members to use new technologies in step with their commitment to NAI's high standards; (2) members can use this Guidance to better build privacy protections into their development cycles as they innovate and compete in an ever-changing marketplace; and (3) this Guidance establishes a strong foundation upon which NAI can layer future policy or compliance requirements. But I'm most excited (and even a bit proud) because this Guidance could not have been possible without the extraordinary commitment and participation of our members.

The Guidance lays out how NAI members can comply with the NAI Code of Conduct when they use non-cookie technologies for interest-based advertising. It clarifies member requirements around transparency and notice under the Code, including the need to disclose the use of non-cookie technologies in privacy disclosures. Under the Guidance, members will work with NAI as our compliance program grows and covers the use of these new technologies. Most notably, this Guidance requires NAI members to provide consumers with a control mechanism, on both their own website and on the NAI's website, by which consumers can opt out of the use of non-cookie technologies for interest-based advertising.

This Guidance is the result of an extensive and focused membership-wide effort to address data collection and use with non-cookie technologies. Over the past year, more than 20 NAI members served on our Beyond Cookies Working Group, volunteering countless hours and resources as the Guidance was repeatedly structured, drafted, evaluated, debated and tested. Members took time to attend educational webinars and provide feedback. They also took time to question, debate and engage in extended reviews of the Guidance and consider its implications. This reflects a significant component of NAI's self-regulatory program – members who are committed to evolving self-regulation in a responsible and meaningful way, and to modeling and adapting their business practices to ensure that they do not compromise the spirit and mission represented by the NAI Code of Conduct.

Member companies didn't simply participate in the construction of the Guidance. They also actively supported the development of a new consumer opt-out page to help members disclose their use of non-cookie technologies for interest-based advertising. Additionally, several members lent their technical staff to our Technical Working Group, helping us refine the technical requirements for the new opt-out page and assisting with its deployment. Their efforts helped the NAI compliance team better understand the downstream effects of the Guidance, ultimately enabling the NAI to maintain its strong self-regulatory standards for new, ever evolving technologies.

I'm proud of our work and proud of our membership and their tireless efforts in developing this meaningful Guidance. NAI works because of its members' own commitment to the self-regulatory process. I look forward to sharing this Guidance with the entire eco-system and discussing it more fully at our Summit.