April 2016

Summit Summary: My Five Takeaways from the 2016 NAI Summit

Summit Summary: My Five Takeaways from the 2016 NAI Summit

I am pleased to report that our 2016 NAI Summit was a huge success!  It was great to see so many of our members at our first West Coast Summit in San Francisco, California.

NAI Annual Compliance Report Published

NAI Annual Compliance Report Published

The onset of spring brings two certainties: (1) the cherry blossoms blooming in Washington, DC, and (2) publication of the Network Advertising Initiative’s (NAI) Annual Compliance Report, which I am proud to announce that we published today. The Report is based on findings from the NAI staff’s comprehensive monitoring processes during the 2015 compliance period and covers members’ compliance with the 2015 Update to the NAI Code of Conduct (Code) for the 2015 calendar year.

The Status of Opt-In Consent Requirements

The Status of Opt-In Consent Requirements

Under the current NAI Code of Conduct and Mobile Application Code, our member companies are required to obtain Opt-In Consent for the use of Precise Location Data in Interest-Based Advertising and Cross-App Advertising, as well as in Retargeting.