February 2014

Study: Third-Party Data Boosts Ad Value

Study: Third-Party Data Boosts Ad Value

This week, the Digital Advertising Alliance announced the results of an economic study, conducted by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics.  The findings support a few things that the NAI and its members understand very well: (1) that Interest Based Advertising not only increases relevance for consumers but the economic value of the online advertising ecosystem as a whole, and (2) that websites of all sizes – but especially small publishers – depend on the revenue generated from third-party advertising technology to survive.  

A Fond Farewell and Thank You to Jim Campbell

A Fond Farewell and Thank You to Jim Campbell

It is a great honor to post this farewell and open thank you letter to long-time NAI team member, Jim Campbell. Since NAI’s early days, Jim has played critical roles for our organization. Throughout his tenure, Jim has also engaged with and supported 100 percent of our members.  I kid you not, Jim can name each of you by company, member name, and the year you joined.