Why Educating Consumers is Essential to the Future of Online Advertising
Ever try to explain online advertising to someone? How about Interest-based Advertising “IBA?” We have, and it isn't easy. That’s because it is a really complex topic, and there’s a lot of inaccurate or misleading information out there.
That is why the NAI believes it is critical to try to help consumers understand IBA, the role it plays on the Internet, the real privacy impacts/threats and the choices every consumer has about whether or not to participate.