June 2012

Looking Back and Moving Forward – My Thoughts After Six Months at NAI

Looking Back and Moving Forward – My Thoughts After Six Months at NAI

After six months serving as NAI Executive Director, I am proud and inspired by who we are, what we’ve accomplished and where we are headed.  I hope you find yourself similarly inspired and thank you for the collaborative work we’ve done together to achieve these goals.

NAI - The Meaning of Membership

NAI - The Meaning of Membership

We are rapidly approaching an exciting milestone in the growth and reach of NAI – our 100th member company.  This is significant because it highlights a shared commitment to responsible advertising by a variety of company types, each focused on consumer engagement, and each helping the digital economy to thrive. NAI members include not just the largest online advertising networks, but also the leading data management platforms, exchanges, and analytics companies.

Why NAI Cannot Support DNT On-by-Default

Why NAI Cannot Support DNT On-by-Default

Media coverage related to Microsoft’s recently expressed intent to implement Internet Explorer 10’s ‘Do Not Track’ (DNT) function by default in its next release has compelled thoughtful responses from many stakeholders in the digital advertising and publishing ecosystem and NAI member inquiries.