March 2012

An Extra Dose of Transparency: Shedding Greater Light on the Use of Health-Related Data for Online Advertising

An Extra Dose of Transparency: Shedding Greater Light on the Use of Health-Related Data for Online Advertising

The NAI is premised on the notion that users are entitled to transparency and choice with respect to the collection and use of data for online behavioral advertising and related purposes. While we believe that more relevant ads that support free Web content and services provide myriad benefits to users, we also believe that transparency about the practices that make such benefits possible is crucial.