January 2012

Happy Privacy Day from the NAI!

Happy Privacy Day from the NAI!

Advertising makes possible much of the content on the Internet.  Online advertising revenue allows publishers to provide consumers with nearly unlimited information, at no cost, or at far lower costs than would otherwise be possible.  Online behavioral advertising (“OBA”) works more efficiently than other forms of online advertising, thus allowing more free content to be provided by publishers and fewer ads to be seen by consumers.  However, the complex business-to-business data collection and sharing practices between Web publishers and advertising networks raise some valid