November 2011

A commitment to action

A commitment to action

Action always speaks louder than words. The same is true for digital marketers and the advertising technology business in general. It has also always been true for the NAI. We have been, and continue to be, committed to best practices in online behavioral advertising.  That commitment is illustrated by our decision to hire Marc Groman as Executive Director and General Counsel.  We are confident in Marc’s ability to lead the NAI and its continued commitment to meaningful self-regulation, consumer education and development of privacy best practices in online behavioral advertising.

Cross-Industry Program Broadens Scope of Self Regulation

Cross-Industry Program Broadens Scope of Self Regulation

Today the Digital Advertising Alliance (DAA) took a significant step for online industry self regulation by announcing new principles governing the collection and use of Web usage data.