July 2011

Moving the Goal Posts Without Changing the Rule Book

Moving the Goal Posts Without Changing the Rule Book

Earlier this week a Stanford graduate student posted a blog entry announcing “preliminary findings from experimental software” about how companies participating in the Network Advertising Initiative (NAI) handle opt outs to online behavioral advertising.

Unfortunately, these preliminary findings confuse the important distinction between longstanding “Do Not Target” choices offered by online advertisers, and new browser technologies that offer users the promise of not being “tracked.”