The NAI (Network Advertising Initiative) is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. As increasingly sophisticated online advertising technologies evolve, consumer concerns about their impact on online privacy mount. The NAI is prepared to meet these concerns with both effective industry self-regulation and sensible protections for online consumers.

Consumers
Since 1999, the NAI has been working with the online advertising industry to provide consumers with clear explanations about data collection, data usage, and choice. Central to our standards are the privacy concepts of notice, consent, control, and dispute resolution.

Industry
In conjunction with industry leaders, regulatory agencies, federal and state legislators and others, the NAI has also addressed the business dimension of the privacy debate through the development of actionable self-regulatory standards that establish and reward responsible marketing behavior.

To date, the NAI has developed standards for 3rd party ad networks and cookies, spam, and Web beacons.