As President & CEO of NAI, Marc Groman leads the organization’s growth and ongoing efforts to develop and maintain high standards for Interest-Based Advertising. Widely recognized as a thought leader on privacy, e-commerce, and marketing law, Marc brings a unique perspective to his role, having engaged with privacy issues for over a decade and from nearly every angle – government litigator, senior policy advisor, compliance officer, and legislative staff.
He is passionate about self-regulation and believes that the industry must proactively address privacy challenges presented by new technology and business models. His vast government experience includes two years on Capitol Hill and over a decade with the Federal Trade Commission.
Prior to joining the NAI, Marc served as the FTC's first chief privacy officer, where he built an award-winning privacy program from the ground up. In 2009 and 2010, he served as counsel on the Energy and Commerce Committee in the U.S. House of Representatives. While on the Committee, Marc drafted a significant consumer privacy bill and shepherded data security and breach notification bills through passage in the House.
Marc's decade-long FTC career also included positions as counsel to the director of the Bureau of Consumer Protection and staff attorney in the Division of Marketing Practices. As counsel, Marc advised the bureau director on a wide range of consumer privacy issues, including online advertising, children’s privacy, data security, email marketing, spyware, identity theft, and international privacy. In Marketing Practices, he litigated a number of high-profile FTC enforcement actions and received multiple awards for his efforts to help develop the FTC's Internet fraud program.
Marc started his legal career in the private sector as a litigation associate with Peabody and Arnold LLP in Boston, Massachusetts.
Marc received a B.A. magna cum laude in international relations from Tufts University and a J.D. cum laude from Harvard Law School. He is a Certified Information Privacy Professional and a member of the Board of Directors of the International Association of Privacy Professionals. Marc also serves on the Board of Directors of the Digital Advertising Alliance.