NAI in the News

Below are the most recent stories featuring the NAI, our policies and educational efforts, and our take on the industry and related policy issues:

06/30/2016   NinthDecimal's New Membership in the Network Advertising Initiative (NAI) Validates Its Commitment to Consumer Privacy in an Evolving Advertising Landscape  (Press Release)

06/28/2016   TapFwd Partners With Cuebiq to Bring Mobile-Specific Location Data to TapFwd's Mobile-First Data Management Platform  (Press Release)

06/27/2016   InMobi's Illegal Location Tracking Debacle Is Just The Tip Of The Iceberg And Regulators Are Chomping At The Bit  (Ad Exchanger)

06/24/2016   Coming Soon: The Addressability Graph  (Ad Exchanger)

06/23/2016   Choozle Awarded Denver Business Journal's Best Places to Work  (Press Release)

06/23/2016   Privacy Guru Pushes To Curb Broadband Providers  (MediaPost)

06/16/2016   Verizon Users Want To Continue Privacy Battle With Turn In Court  (MediaPost)

06/15/2016   Location Insights Company Cuebiq Joins NAI; Earns Privacy Seal of Approval  (Press Release)

06/13/2016   Is All Personal Data Equal Under The Law?  (Ad Exchanger)

06/6/2016   Datonics Broadens Data Offering with Newly Launched B2B Data Segments  (Press Release)

06/1/2016  ISPs Should Obtain Users' Consent To Use 'Content' For Ad Targeting, FTC Says  (MediaPost)

05/20/2016   Delahunt for JetBlue, McGivern for Justice Action  (POLITICO Influence)

05/17/2016   Choozle Appoints Eric Princen as Vice President of Engineering and Ashley Albrecht as East Coast Sales Director  (Press Release)

05/12/2016   Is There A Conflict Of Interest Haunting Ghostery's Business Model?  (Ad Exchanger)

05/12/2016   Verizon Fights Tough Broadband Privacy Proposal  (MediaPost)

05/11/2016   Zogby Poll: Americans Say Free, Ad-Supported Online Services Worth $1,200/Year; 85% Prefer Ad-Supported Internet to Paid  (Press Release)

05/10/2016   Advertisers Warn Hill On FCC Broadband CPNI Item  (Broadcast & Cable)

05/4/2016   Signal Joins the Network Advertising Initiative (NAI)  (Press Release)

05/2/2016   FTC Guidance: Update Privacy Disclosures to Keep Pace with Advances in Online Tracking  (Lexology)

04/26/2016   Coalition of Ad Industry Orgs Asks for More Time to Review FCC Privacy Proposal  (JD Supra)

04/22/2016  FTC Wants Piece of Set-Top Privacy Enforcement (Broadcasting & Cable)

04/21/2016  Keeping Up with the Online Advertising Industry (Imperial Valley News)

04/21/2016  Ad Industry Asks For More Time To Consider FCC's Privacy Plan (Media Post)

04/13/2016  Ad Roundup: Location, data key to platforms (Biz Report)

04/13/2016  PlaceIQ Joins Network Advertising Initiative (Media Post)

04/12/2016  NAI Report Finds 100% Compliance, 'Glitches' And Dysfunction Too (Media Post)

03/23/2016  Ad Industry Enforcer Issues Reminder That Notice and Choice Are Musts for Companies Engaged in Interest-Based Advertising and Native Advertising (Lexology)

03/22/2016  Adobe Announces Cross-Device Co-op to Enable People-Based Marketing (Press Release)

03/16/2016  Turn 'Supercookie' Battle Sent To Arbitration (Media Post)

01/14/2016  Varick Violated Privacy Code, Watchdog Says (Media Post)

12/23/2015  The Consumer POV On Cross-Device Tracking: 'No, Thanks' (Ad Exchanger)

12/09/2015  National Advertising Initiative Updates Rules for Data Collection on Mobile Apps (Lexology)

12/02/2015  LinkedIn Rolls Out Revamped Mobile App for Android and iOS (Newsfactor)

12/02/2015  Google Accused of Spying on Kids via Chromebooks (News Factor)

11/19/2015  Federal Trade Commission Hosts Cross-Device Tracking Workshop (The National Law Review)

11/18/2015  FTC Eyes Cross-Device Tracking, Issues Warning (IAPP)

11/17/2015  Commission Examines Privacy and Cybersecurity Issues Associated With Emerging Cross-Device Tracking Technology (Wilmer Hale)

11/16/2015  The FTC Seeks Clarity On Cross-Device Tracking -- But Opt-Out Remains A Murky Mire (Ad Exchanger)

11/12/2015  We are tracking you: what legal departments need to know about online behavioral advertising at a glance (Lexology)

11/02/2015  Digital Advertising Alliance Unveils New DAA AdChoices Icon Implementation Guidelines for Video Ads (PR Newswire)

10/07/2015  Miiverse Updates Web Version UI, Personalized Ads Added In Without Warning (Gameranx)

09/21/2015  Why You May End Up Dating McDonald's This Friday Night (LinkedIn)

08/24/2015  Netmining Announces Partnership with Target Data to Provide Industry First Tools for Marketers Targeting the Coveted "Mover" Data Segment (MarketWatch)

08/18/2015  AT&T Making It Even Harder for You to Protect Your Privacy (Los Angeles Times)

08/3/2015  The Fingerprint File Doesn't Have to Bring You Down: NAI Offers Advertisers Guidance on Digital Fingerprinting & Location Tracking (Lexology)

07/17/2015  Supercookies, Digital Fingerprinting Undermine Trust in Web, W3C Says (Media Post)

07/1/2015  OBM Hires Senior Adviser on Privacy Issues (Federal Times)

05/22/2015  The Network Advertising Initiative Issues Privacy Guidelines for Interest-Based Advertising, Ad Delivery and Reporting (The National Law Review)

05/20/2015  Retailers Are Big Spenders; Device ID Regulation (AdExchanger)

05/19/2015  NAI Issues Privacy Guidelines for Digital Fingerprinting, Other Non-Cookie Ad Technology (MediaPost)

05/15/2015  Self-Regulatory Ad Programs Get Updated with Enforcement of Mobile Guidance to Begin Sept. 1 (Lexology)

05/05/2015  I Googled That? (Slate)

04/15/2015  As Marketers Rush to Programmatic, Consumer-Privacy Rules Still Apply (AdAge)

03/30/2015  Report: Ad Nets Sticking to Privacy, Data Guidelines (Katy on the Hill)

01/22/2015  FTC Consumer Protection Head Warns Ad Companies About Privacy (MediaPost)

11/24/2014  Post Election, Campaigns Try to Link Targeted Ads to Actual Votes (AdAge)

07/01/2014  Mobile Advertisers Must Address Users' Concerns Over 'The Invasion Of Privacy' (Forbes)

05/22/2014  California Adds Privacy Guidelines for Websites (AdAge)

05/11/2014  Bruce Morris Joins NAI as VP Member Services (TheMakeGood)

04/08/2014  NAI Achieves Highest Level of Member Compliance in Consumer Privacy (TheMakeGood)

03/13/2014  Report: Ad Networks Adhering to Strict Privacy Guidelines (AdWeek)

01/06/2014  NAI’s Marc Groman on Setting and Keeping High Standards in Online Advertising (Makegood)


For older news please see our archive.


Press Releases

06/11/2015 Network Advertising Initiative (NAI) Elects New Board of Directors

03/30/2015 NAI Annual Compliance Report Highlights Members’ Strong Commitment to Responsible Data Collection, Use and Consumer Privacy

10/22/2014 Statement by NAI Board on Marc Groman

03/20/2014 Network Advertising Initiative Adds Two Strategic Hires to its Staff

03/13/2014 NAI Announces Results of Largest Annual Member Compliance Review

02/07/2014 NAI Cultivates Compliance and Technology Specialization with 2014 Fellowship; Welcomes First Fellow Shaq Katikala

10/02/2013 Noga Rosenthal Joins NAI as General Counsel and VP, Compliance & Policy

07/24/2013 The NAI Releases Mobile Application Code

06/04/2013 The NAI Announces 2013-2015 Board of Directors

05/21/2013 Remarks of Commissioner Maureen K. Ohlhausen at the NAI Summit

05/16/2013 The NAI releases Final 2013 Code of Conduct

03/01/2013 The NAI Releases Draft Code of Conduct for Public Comment

02/07/2013 The NAI Releases 2012 Compliance Report

02/14/2012 The NAI Releases 2011 Compliance Report

11/17/2011 FTC Chief Privacy Officer Marc Groman Appointed New Executive Director Of NAI

02/18/2011 Network Advertising Initiative Releases 2010 Compliance Report

10/04/2010 The NAI Joins Cross-Industry Self-Regulatory Effort Program Launch of Enhanced Notice Icon

04/14/2010 IAB and NAI Release Technical Specifications for Enhanced Noitce to Consumers for Online Behavioral Advertising

03/24/2010 Study Finds Behaviorally-Targeted Ads More Than Twice as Valuable, Twice as Effective as Non-Targeted Online Ads

12/30/2009 Network Advertising Initiative Releases 2009 Annual Compliance Report

11/05/2009 Network Advertising Initiative Releases Consumer Opt-Out Protector

07/02/2009 Network Advertising Initiative Applauds New Self-Regulation Principles by Industry Associations

12/16/2008 Network Advertising Initiative Annouces 2008 NAI Self-Regulatory Code of Conduct for Online Behavioral Advertising

04/10/2008 Network Advertising Initiative Proposes Updated Principles

01/01/2008 The NAI Announces 2008 Behavioral Advertising Principles Initiative