NAI in the News

Below are the most recent stories and press releases featuring the NAI, our policies and educational efforts, and our take on the industry and related policy issues:

10/11/2016    The NAI Helps Balance Consumer Privacy and the Advantages of Interest-Based Online Advertising  (DealCrunch)

09/29/2016   Turn, Verizon Battle Users Over 'Supercookies'  (MediaPost)

09/20/2016   Opting Out Of Political Advertising: Not So Simple  (Ad Exchanger)

09/20/2016   StreetLight Data Partners with Cuebiq to Help Transportation, Retail and Logistics Companies Use Location-Based Data  (Press Release)

09/19/2016   Proposed Privacy Rules Will Result In Higher Broadband Fees, CTIA Claims  (MediaPost)

09/16/2016   Procter & Gamble, Unilever, Google, Facebook and more form 'coalition for better ads'  (The Drum)

09/16/2016   Google, P&G, industry groups try to repair broken consumer trust in online ads  (Marketing Dive)

09/16/2016   Google, Facebook, P&G and other media giants launch Coalition for Better Ads  (CMO Innovation)

09/16/2016   IAB welcomes Global Ad Coalition launch  (

09/16/2016   P&G joins Google, others in launching Coalition for Better Ads  (Cincinatti Business Courier)

09/15/2016   Ad Industry Bashes FCC's Privacy Proposal  (MediaPost)

09/15/2016   FCC Chief Plans To Finalize Broadband Privacy Rules This Year  (Media Post)

09/15/2016   Online Media Leaders Form Coalition to Improve Ad Standards  (Research Live)

09/15/2016   Global Online Media Leaders Join Forces to Improve Consumer Ad Experience  (Press Release)

09/15/2016   Google and 16 other companies have formed a coalition that wants to police ads on the web  (Business Insider)

09/14/2016   Advertisers Push Back on FCC Broadband Privacy Plan  (Broadcasting & Cable)

09/9/2016   Watchdogs To FCC: Don't Water Down Privacy Proposal  (MediaPost)

09/1/2016   SunStar Strategic Names Bruce Morris, Digital and Financial Media Specialist, to Advisory Board  (Press Release)

08/25/2016   FTC Chairwoman Tells Ad Networks: Respect Consumers' Choices  (MediaPost)

08/25/2016   Appellate Court To Consider Reviving Turn 'Supercookie' Battle  (MediaPost)

08/24/2016   Cuebiq and MediaMath Enter Data Partnership  (Press Release)

08/3/2016   Verizon-Yahoo deal piques privacy watchdogs' concern  (POLITICO: Morning Tech)

08/3/2016   Geo-Data And Hyperlocal Targeting Viewed As Essential Programmatic Ad Tools (GeoMarketing

08/3/2016   Network Advertising Initiative Touts New Member  (Mobile Marketing Watch)

08/2/2016   People on the Move: Anthony Matyjaszewski  (Washington Business Journal)

08/2/2016   People on the Move: Jurgen Van Staden  (Washington Business Journal)

08/2/2016   Komendant leaves AHIP, Richardson joins APCO advisory board, Alston & Bird hires Leslie C. Overton (POLITICO Influence

08/2/2016   People – 08.02.2016  (Media Life Magazine)

07/28/2016   It's Time To Establish 'Best Practices' For Geo-Data And Privacy  (GeoMarketing)

07/28/2016   Factual Joins The Network Advertising Initiative  (MediaPost)

07/28/2016   Factual Joins the Network Advertising Initiative  (Press Release)

07/28/2016   Skyhook Joins the Network Advertising Initiative  (Press Release)

07/27/2016   InMobi's Illegal Location Tracking Debacle Is Just The Tip Of The Iceberg And Regulators Are Chomping At The Bit  (AdExchanger)

07/26/2016   Ubimo and Cuebiq Pioneer Fully-Integrated In-Store Traffic Conversion Reporting  (Press Release)

07/24/2016   Coming Soon: The Addressability Graph  (AdExchanger)

07/22/2016   Hulu has joined this list of major platforms that ignore Do Not Track requests  (Marketing Land)

07/21/2016   Cuebiq Brings Real-Time Footfall Attribution to Marketers; Partners with Leading DSPs and Agencies  (Press Release)

07/6/2016   Broadband Privacy Proposal Threatens To 'Severely Burden' Consumers, ANA Says  (MediaPost)

06/30/2016   NinthDecimal's New Membership in the Network Advertising Initiative (NAI) Validates Its Commitment to Consumer Privacy in an Evolving Advertising Landscape  (Press Release)

06/28/2016   TapFwd Partners With Cuebiq to Bring Mobile-Specific Location Data to TapFwd's Mobile-First Data Management Platform  (Press Release)

06/27/2016   InMobi's Illegal Location Tracking Debacle Is Just The Tip Of The Iceberg And Regulators Are Chomping At The Bit  (Ad Exchanger)

06/24/2016   Coming Soon: The Addressability Graph  (Ad Exchanger)

06/23/2016   Choozle Awarded Denver Business Journal's Best Places to Work  (Press Release)

06/23/2016   Privacy Guru Pushes To Curb Broadband Providers  (MediaPost)

06/16/2016   Verizon Users Want To Continue Privacy Battle With Turn In Court  (MediaPost)

06/15/2016   Location Insights Company Cuebiq Joins NAI; Earns Privacy Seal of Approval  (Press Release)

06/13/2016   Is All Personal Data Equal Under The Law?  (Ad Exchanger)

06/6/2016   Datonics Broadens Data Offering with Newly Launched B2B Data Segments  (Press Release)

06/1/2016  ISPs Should Obtain Users' Consent To Use 'Content' For Ad Targeting, FTC Says  (MediaPost)

05/20/2016   Delahunt for JetBlue, McGivern for Justice Action  (POLITICO Influence)

05/17/2016   Choozle Appoints Eric Princen as Vice President of Engineering and Ashley Albrecht as East Coast Sales Director  (Press Release)

05/12/2016   Is There A Conflict Of Interest Haunting Ghostery's Business Model?  (Ad Exchanger)

05/12/2016   Verizon Fights Tough Broadband Privacy Proposal  (MediaPost)

05/11/2016   Zogby Poll: Americans Say Free, Ad-Supported Online Services Worth $1,200/Year; 85% Prefer Ad-Supported Internet to Paid  (Press Release)

05/10/2016   Advertisers Warn Hill On FCC Broadband CPNI Item  (Broadcast & Cable)

05/4/2016   Signal Joins the Network Advertising Initiative (NAI)  (Press Release)

05/2/2016   FTC Guidance: Update Privacy Disclosures to Keep Pace with Advances in Online Tracking  (Lexology)

04/26/2016   Coalition of Ad Industry Orgs Asks for More Time to Review FCC Privacy Proposal  (JD Supra)

04/22/2016  FTC Wants Piece of Set-Top Privacy Enforcement (Broadcasting & Cable)

04/21/2016  Keeping Up with the Online Advertising Industry (Imperial Valley News)

04/21/2016  Ad Industry Asks For More Time To Consider FCC's Privacy Plan (Media Post)

04/13/2016  Ad Roundup: Location, data key to platforms (Biz Report)

04/13/2016  PlaceIQ Joins Network Advertising Initiative (Media Post)

04/12/2016  NAI Report Finds 100% Compliance, 'Glitches' And Dysfunction Too (Media Post)

03/23/2016  Ad Industry Enforcer Issues Reminder That Notice and Choice Are Musts for Companies Engaged in Interest-Based Advertising and Native Advertising (Lexology)

03/22/2016  Adobe Announces Cross-Device Co-op to Enable People-Based Marketing (Press Release)

03/16/2016  Turn 'Supercookie' Battle Sent To Arbitration (Media Post)

01/14/2016  Varick Violated Privacy Code, Watchdog Says (Media Post)

12/23/2015  The Consumer POV On Cross-Device Tracking: 'No, Thanks' (Ad Exchanger)

12/09/2015  National Advertising Initiative Updates Rules for Data Collection on Mobile Apps (Lexology)

12/02/2015  LinkedIn Rolls Out Revamped Mobile App for Android and iOS (Newsfactor)

12/02/2015  Google Accused of Spying on Kids via Chromebooks (News Factor)

11/19/2015  Federal Trade Commission Hosts Cross-Device Tracking Workshop (The National Law Review)

11/18/2015  FTC Eyes Cross-Device Tracking, Issues Warning (IAPP)

11/17/2015  Commission Examines Privacy and Cybersecurity Issues Associated With Emerging Cross-Device Tracking Technology (Wilmer Hale)

11/16/2015  The FTC Seeks Clarity On Cross-Device Tracking -- But Opt-Out Remains A Murky Mire (Ad Exchanger)

11/12/2015  We are tracking you: what legal departments need to know about online behavioral advertising at a glance (Lexology)

11/02/2015  Digital Advertising Alliance Unveils New DAA AdChoices Icon Implementation Guidelines for Video Ads (PR Newswire)

10/07/2015  Miiverse Updates Web Version UI, Personalized Ads Added In Without Warning (Gameranx)

09/21/2015  Why You May End Up Dating McDonald's This Friday Night (LinkedIn)

08/24/2015  Netmining Announces Partnership with Target Data to Provide Industry First Tools for Marketers Targeting the Coveted "Mover" Data Segment (MarketWatch)

08/18/2015  AT&T Making It Even Harder for You to Protect Your Privacy (Los Angeles Times)

08/3/2015  The Fingerprint File Doesn't Have to Bring You Down: NAI Offers Advertisers Guidance on Digital Fingerprinting & Location Tracking (Lexology)

07/17/2015  Supercookies, Digital Fingerprinting Undermine Trust in Web, W3C Says (Media Post)

07/1/2015  OBM Hires Senior Adviser on Privacy Issues (Federal Times)

05/22/2015  The Network Advertising Initiative Issues Privacy Guidelines for Interest-Based Advertising, Ad Delivery and Reporting (The National Law Review)

05/20/2015  Retailers Are Big Spenders; Device ID Regulation (AdExchanger)

05/19/2015  NAI Issues Privacy Guidelines for Digital Fingerprinting, Other Non-Cookie Ad Technology (MediaPost)

05/15/2015  Self-Regulatory Ad Programs Get Updated with Enforcement of Mobile Guidance to Begin Sept. 1 (Lexology)

05/05/2015  I Googled That? (Slate)

04/15/2015  As Marketers Rush to Programmatic, Consumer-Privacy Rules Still Apply (AdAge)

03/30/2015  Report: Ad Nets Sticking to Privacy, Data Guidelines (Katy on the Hill)

01/22/2015  FTC Consumer Protection Head Warns Ad Companies About Privacy (MediaPost)


For older news please see our archive.


NAI Press Releases

06/11/2015 Network Advertising Initiative (NAI) Elects New Board of Directors

03/30/2015 NAI Annual Compliance Report Highlights Members’ Strong Commitment to Responsible Data Collection, Use and Consumer Privacy

10/22/2014 Statement by NAI Board on Marc Groman

03/20/2014 Network Advertising Initiative Adds Two Strategic Hires to its Staff

03/13/2014 NAI Announces Results of Largest Annual Member Compliance Review

02/07/2014 NAI Cultivates Compliance and Technology Specialization with 2014 Fellowship; Welcomes First Fellow Shaq Katikala

10/02/2013 Noga Rosenthal Joins NAI as General Counsel and VP, Compliance & Policy

07/24/2013 The NAI Releases Mobile Application Code

06/04/2013 The NAI Announces 2013-2015 Board of Directors

05/21/2013 Remarks of Commissioner Maureen K. Ohlhausen at the NAI Summit

05/16/2013 The NAI releases Final 2013 Code of Conduct

03/01/2013 The NAI Releases Draft Code of Conduct for Public Comment

02/07/2013 The NAI Releases 2012 Compliance Report

02/14/2012 The NAI Releases 2011 Compliance Report

11/17/2011 FTC Chief Privacy Officer Marc Groman Appointed New Executive Director Of NAI

02/18/2011 Network Advertising Initiative Releases 2010 Compliance Report

10/04/2010 The NAI Joins Cross-Industry Self-Regulatory Effort Program Launch of Enhanced Notice Icon

04/14/2010 IAB and NAI Release Technical Specifications for Enhanced Noitce to Consumers for Online Behavioral Advertising

03/24/2010 Study Finds Behaviorally-Targeted Ads More Than Twice as Valuable, Twice as Effective as Non-Targeted Online Ads

12/30/2009 Network Advertising Initiative Releases 2009 Annual Compliance Report

11/05/2009 Network Advertising Initiative Releases Consumer Opt-Out Protector

07/02/2009 Network Advertising Initiative Applauds New Self-Regulation Principles by Industry Associations

12/16/2008 Network Advertising Initiative Annouces 2008 NAI Self-Regulatory Code of Conduct for Online Behavioral Advertising

04/10/2008 Network Advertising Initiative Proposes Updated Principles

01/01/2008 The NAI Announces 2008 Behavioral Advertising Principles Initiative