Alan Chapell sits on the NAI board on behalf of BlueKai. Chapell began his career at a boutique direct marketing agency in Stamford, Connecticut in the early 1990's. After several years at the agency, and after a long sabbatical in Mumbai, Chapell moved to New York City and to Jupiter Research, an Internet research firm focusing on the consumer Internet economy. During his 4-1/2 years at Jupiter, Chapell also attended Fordham University School of Law.
Alan is the President of Chapell and Associates, a consulting firm that helps marketers build customer trust through responsible privacy practices. Chapell founded Chapell & Associates in October of 2003. Since then, his firm has helped over 100 media and technology companies craft their privacy and data strategies. He was appointed as privacy ombudsman by the U.S. Trustees Office in some of the largest bankruptcy cases in our nation’s history; including General Motors and Chrysler. In addition to his work on the Board of the Network Advertising Initiative, Chapell is Co-Chairman of the Mobile Marketing Association's (MMA) Privacy Committee, a member of the Digital Advertising Alliance (DAA) Advisory Board, a member of the World Wide Web Consortium (W3C), International Association of Privacy Professionals (IAPP) and a prolific writer and sought-after speaker on interactive marketing topics.