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Washington My Health My Data Act Now in Effect: Key Considerations for the Digital Advertising Industry 

By Meaghan Donahue After a year of anticipation, Washington’s My Health My Data Act (“MHMD”) came into force for covered entities on March 31 (and becomes effective on June 30

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Location Data for Tomorrow: NAI Shaping Industry Guidelines

By David LeDuc Marketers have effectively delivered location-based digital marketing messages for decades. Today, location targeted mobile advertising spending in the United States was estimated to be roughly $33 billion

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NAI Comments on COPPA NPRM

On March 11, the NAI submitted comments on the FTC’s (Federal Trade Commission) Notice of Proposed Rulemaking (“NPRM”) to amend the COPPA Rule (Children’s Online Privacy Protection Rule) pursuant to

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Press Releases

NAI: APRA should focus on preserving beneficial uses of data, and protecting consumers from harm

Welcomes a bipartisan, bicameral effort to enact a uniform national privacy framework On April 17, the NAI sent a letter to the U.S. House Committee on Energy and Commerce welcoming

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NAI Sends Letter to CA Judiciary Committee in Support of Delete Act Amendments

On April 16, the NAI sent a letter to California Judiciary Committee stating our support of SB 1076, legislation to provide narrow but important updates to the California Delete Act, while

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NAI Welcomes Bipartisan, Bicameral Effort to Enact a Uniform National Privacy Framework

Efforts should focus on preserving beneficial uses of data, and protecting consumers from harm WASHINGTON, DC (April 9, 2024) – The Network Advertising Initiative (NAI) released the following statement from

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Public Policy

NAI: APRA should focus on preserving beneficial uses of data, and protecting consumers from harm

Welcomes a bipartisan, bicameral effort to enact a uniform national privacy framework On April 17, the NAI sent a letter to the U.S. House Committee on Energy and Commerce welcoming

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NAI Sends Letter to CA Judiciary Committee in Support of Delete Act Amendments

On April 16, the NAI sent a letter to California Judiciary Committee stating our support of SB 1076, legislation to provide narrow but important updates to the California Delete Act, while

Read More

NAI: APRA should focus on preserving beneficial uses of data, and protecting consumers from harm

Welcomes a bipartisan, bicameral effort to enact a uniform national privacy framework On April 17, the NAI sent a letter to the U.S. House Committee on Energy and Commerce welcoming

Read More

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